Group Product Marketing Manager, Engagement

The Acrobat Engagement Marketing team at Adobe is seeking a senior Group Product Marketing Manager to lead the onboarding and value discovery for all users of Acrobat features across desktop, web, mobile, and upcoming surfaces. This role involves crafting user engagement from initial contact to continuous habit formation, ensuring users quickly recognize Acrobat’s value, gain product confidence, and form durable usage patterns. The position requires strategic insight, analytical rigor, and collaboration with various teams to launch impactful in-product experiences and drive high-value user activities.

Must Have

• Plan and lead the method for onboarding and value discovery of important and new Acrobat features throughout the user lifecycle and ecosystem.
• Develop structures and initiatives that bring in the appropriate features at the appropriate times to foster confidence, depth of use, and long-term engagement.
• Use behavioral data, segmentation, and journey analysis to identify the highest-impact opportunities to improve activation, feature adoption, and sustained usage.
• Influence product and experience roadmaps by advocating for user needs, value pathways, and the instrumentation required to measure engagement and adoption.
• Collaborate closely with analytics and data science to define success metrics, segmentation strategies, and measurement frameworks related to usage depth and retention.
• Ensure strong operational rigor through high-quality briefs, QA plans, launch calendars, and clear cross-functional communication.
• Experience managing growth teams, from setting strategy and coordinating the roadmap to encouraging a culture of rapid experimentation and developing a strong understanding of data-driven decision making.
• Lead engagement initiatives that drive viral growth through product-led features and high-impact engagement loops.
• Build and refine positioning and messaging grounded in customer insights, competitive analysis, and market dynamics.
• 8+ years of experience in product marketing, product growth, engagement, or related roles within SaaS or technology companies.
• Deep understanding of user behavior, onboarding, feature discovery, and engagement mechanics for complex efficiency tools.
• Comfort guiding a team crafting and interpreting A/B tests and using experimentation to drive meaningful improvements in adoption and usage.
• Strong critical thinking combined with the ability to carry out tasks accurately and with close attention to detail.
• Demonstrated success influencing and aligning highly cross-functional teams without direct authority.
• Analytical proficiency and comfort working with behavioral data, metrics, and experimentation readouts.
• Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators.
• Comfort operating in ambiguity, balancing long-term vision with near-term execution.
• A collaborative, proactive approach and a sense of humor that contributes positively to team culture.

Perks & Benefits

• Exceptional work environment
• Ongoing feedback through Check-In approach
• Meaningful benefits

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The opportunity

The Acrobat Engagement Marketing team is searching for a senior, Group PMM with strong strategic skills to shape and lead the onboarding and value discovery process for all users of core and new Acrobat features. This leader will craft user engagement from initial contact to continuous habit formation. The position focuses on helping every user quickly recognize Acrobat’s value, gain product confidence, and form durable usage patterns that foster long-term preference.

This leadership role offers high visibility and combines strategic insight, analytical rigor, operational skill, and broad collaboration. We are determined to work closely with product, build, engineering, lifecycle, analytics, and data science teams. Together, we will launch impactful in-product experiences, conduct meaningful experiments, and develop mechanisms that enable millions of users to discover and benefit from Acrobat. You will manage the engagement plan spanning desktop, web, mobile, and upcoming surfaces. We will drive high-value user activities and lead users into greater use of Acrobat’s fundamental features and the innovative functions that define its future.

What you’ll do

• Plan and lead the method for onboarding and value discovery of important and new Acrobat features throughout the user lifecycle and ecosystem. It covers desktop, web, mobile, and emerging platforms.
• Develop structures and initiatives that bring in the appropriate features at the appropriate times to foster confidence, depth of use, and long-term engagement
• Use behavioral data, segmentation, and journey analysis to identify the highest-impact opportunities to improve activation, feature adoption, and sustained usage
• Influence product and experience roadmaps by advocating for user needs, value pathways, and the instrumentation required to measure engagement and adoption
• Collaborate closely with analytics and data science to define success metrics, segmentation strategies, and measurement frameworks related to usage depth and retention
• Ensure strong operational rigor through high-quality briefs, QA plans, launch calendars, and clear cross-functional communication
• Experience managing growth teams, from setting strategy and coordinating the roadmap to encouraging a culture of rapid experimentation and developing a strong understanding of data-driven decision making
• Lead engagement initiatives that drive viral growth through product-led features and high-impact engagement loops
• Build and refine positioning and messaging grounded in customer insights, competitive analysis, and market dynamics

Success looks like:

• 8+ years of experience in product marketing, product growth, engagement, or related roles within SaaS or technology companies
• Deep understanding of user behavior, onboarding, feature discovery, and engagement mechanics for complex efficiency tools
• Comfort guiding a team crafting and interpreting A/B tests and using experimentation to drive meaningful improvements in adoption and usage
• Strong critical thinking combined with the ability to carry out tasks accurately and with close attention to detail
• Demonstrated success influencing and aligning highly cross-functional teams without direct authority
• Analytical proficiency and comfort working with behavioral data, metrics, and experimentation readouts
• Strong written and verbal communication skills, enabling clear presentation of strategy and insights to different collaborators
• Comfort operating in ambiguity, balancing long-term vision with near-term execution
• A collaborative, proactive approach and a sense of humor that contributes positively to team culture

Pay range 190K to 300K

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $275,050 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

About Us

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

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Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

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