Sr. Manager; Thought Leadership & Portfolio Strategy, Firefly Enterprise Solutions

Adobe is seeking a highly skilled Strategist to lead thought leadership efforts for Firefly Enterprise Solutions, focusing on generative and agentic AI's impact on marketing and creative workflows. This role involves defining strategy, conducting research, crafting content, and scaling it through various channels. The strategist will influence the organization, partner with cross-functional teams, and develop unique perspectives for Adobe, aiming to redefine how enterprises scale content with AI while maintaining quality and brand integrity.

Must Have

• Conduct research and synthesize insights to inform thought leadership, product, GTM, and marketing strategies.
• Develop a detailed thought leadership strategy focused on senior executive audiences.
• Produce original research on key trends and author compelling presentations and whitepapers.
• Define narratives, research approaches, and desired outputs by working closely with BU, sales, and marketing teams.
• Collaborate with various Adobe teams to bring perspectives to customers at scale.
• 8+ years of experience in B2B Product Marketing or Strategy Consulting.
• Solid problem-solving, critical thinking, analytical, and research skills.
• Excellent verbal and written communication skills.
• Outstanding executive presence and presentation skills.
• Proven track record of collaborating and influencing in a matrixed / cross-functional organization.
• Bachelor’s degree or equivalent experience required.

Good to Have

• SaaS/Tech experience preferred.
• Broad knowledge of Adobe’s products for enterprise customers and ecosystem across clouds.
• MBA preferred.

Perks & Benefits

• Exceptional work environment
• Ongoing feedback through Check-In approach
• Meaningful benefits

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

About the role:

Generative and agentic AI are dramatically changing marketing and creative workflows, and forcing organizations to re-think their Content Supply Chains. Adobe’s Firefly Enterprise Solutions is at the forefront of re-defining how enterprises can scale enterprise-grade content with AI to fuel global marketing efforts without sacrificing quality, brand integrity and customer trust.

We are seeking a highly skilled Strategist to join our Portfolio Marketing team and lead our thought leadership efforts. In this role, you will be responsible for defining our thought leadership strategy, designing the research, crafting the content, and developing strategies to scale it through internal and external channels, in collaboration with Adobe’s marketing and communications teams.

This is a highly visible role, and we are looking for a strategist with the ability to influence the organization, partner with cross-functional teams, and deliver results. A successful applicant will thrive in collaborative, cross-functional efforts, and in using past experiences, research, and key takeaways from working with customers, field teams and analysts to develop a unique and differentiated perspective for Adobe.

Key Responsibilities:

• Conduct research and gain first-hand knowledge to understand needs, trends, and competitive landscape in emerging categories we operate in. Synthesize insights to inform thought leadership, product, GTM, and marketing strategies.
• Develop a detailed thought leadership strategy focused on senior executive audiences, aiming to generate awareness of our position and differentiators in the categories we occupy.
• Produce original research on key trends and topics of importance and author compelling presentations and whitepapers that resonate with senior executives tied to Adobe’s GTM.
• Help define narratives, research approaches and desired outputs by working closely with BU, sales and marketing teams. Manage vendors, design research, and work with marketing to create outputs (i.e., whitepapers, videos, interactive experiences)
• Collaborate with various Adobe teams to bring these perspectives to our customers at scale through conferences, events, webinars, marketing campaigns, web, media, etc.

Skills:

• 8+ years of experience in B2B Product Marketing (SaaS/Tech experience preferred), and/or Strategy Consulting experience.
• Evident intellectual curiosity in recent trends in AI, content creation and production for enterprises and marketing purposes
• Solid problem-solving, critical thinking, analytical and research skills. Ability to gather and develop insights, aggregate and translate them into actionable, data-driven recommendations.
• Excellent verbal and written communication skills – can distill complex concepts into powerful, relevant, and easy to understand narratives.
• Outstanding executive presence and presentation skills that can inspire and engage senior executives across settings
• Proven track record of collaborating and influencing in a matrixed / cross-functional organization.
• Broad knowledge of Adobe’s products for enterprise customers, and ecosystem across clouds is a plus.
• Bachelor’s degree or equivalent experience required; MBA preferred
• Willingness and ability to travel (~25%).

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $145,400 -- $261,150 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. In California, the pay range for this position is $180,300 - $261,150 In New York, the pay range for this position is $180,300 - $261,150

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

About Us

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

There's more than meets the eye when it comes to Adobe. Take the quiz and see how well you know us!

Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.

Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com or call (408) 536-3015.

Read More