Product Marketing Specialist

We are seeking a talented Product Marketing Specialist to join a leading industry company in a hybrid, contract-to-hire role in Houston, TX. This position offers potential for permanent placement after 10-26 weeks. The specialist will support a dynamic team in the digital, Earth data, and energy sectors, contributing to innovative solutions for complex resource and infrastructure challenges.

Must Have

• Conduct comprehensive market research
• Develop compelling product positioning and messaging
• Assist in creating integrated marketing campaigns
• Collaborate with communication teams for digital content
• Design sales enablement tools
• Bachelor’s degree in Science, Marketing, Business, or related field
• Over 5 years of experience in B2B product marketing
• Strong storytelling and copywriting skills
• Ability to simplify complex technical concepts
• Knowledge of product marketing practices, sales enablement, and customer journey mapping
• Hands-on experience with HubSpot, Salesforce, and Google Analytics
• Strong background in technical and scientific communications
• Experience creating thought leadership and content marketing programs
• Familiarity with SEO and content optimization
• Exposure to global and cross-cultural marketing communications

Perks & Benefits

• Medical, Dental, and Vision Insurance
• Life Insurance
• 401(k) Program
• Commuter Benefit
• eLearning and Ongoing Training
• Education Reimbursement

We’re partnering with a leading industry company to find a talented Product Marketing Specialist to support their dynamic team. This hybrid role based in Houston, TX offers a contract-to-hire opportunity spanning 10 to 26 weeks, with the potential for permanent placement.

Join a forward-thinking organization in the digital, Earth data, and energy sectors, where innovative solutions are at the forefront of addressing complex resource and infrastructure challenges.

There is no application deadline for this role.

Product Marketing Specialist Responsibilities:

• Conduct comprehensive market research to identify customer needs and industry trends, uncovering key differentiation opportunities.
• Develop compelling product positioning and messaging that emphasize value and resonate with target audiences.
• Assist in creating integrated marketing campaigns aimed at increasing awareness, engagement, and demand.
• Collaborate with communication teams to produce digital content, including web pages, social media posts, videos, and email campaigns.
• Design sales enablement tools such as brochures, case studies, and product sheets to support the sales team in communicating product benefits effectively.

Product Marketing Specialist Qualifications:

• Bachelor’s degree in Science, Marketing, Business, or a related field.
• Over 5 years of experience in B2B product marketing, preferably within energy, geoscience, or technology industries.
• Strong storytelling and copywriting skills suited for digital and print media.
• Ability to simplify complex technical concepts into clear, engaging messages.
• Knowledge of product marketing practices, sales enablement, and customer journey mapping.
• Hands-on experience with marketing automation and analytics platforms such as HubSpot, Salesforce, and Google Analytics.
• Strong background in technical and scientific communications within energy, sustainability, and digital transformation industries.
• Experience creating thought leadership and content marketing programs.
• Familiarity with SEO and content optimization.
• Exposure to global and cross-cultural marketing communications.

Perks and Benefits:

• Medical, Dental, and Vision Insurance.
• Life Insurance.
• 401(k) Program.
• Commuter Benefit.
• eLearning and Ongoing Training.
• Education Reimbursement.

Eligibility requires working over 30 hours per week on an assignment lasting at least 10 weeks.

If you meet the qualifications and are excited about this opportunity, apply today! Our team will connect with you to discuss next steps, support you through the interview process, and advocate for your success.