Country Business Development Manager

Hello. We are Haleon—a global leader in consumer health, shaped by the people who join us. Together, we are transforming everyday health for billions of people through the growth and innovation of a trusted portfolio of brands, including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum. By combining deep human understanding with cutting-edge science, we are redefining health and well-being. More than just achieving success, we are shaping our future—co-creating in an environment where we drive change and take ownership of our impact.

The Country Business Development Manager (CBDM) is responsible for driving commercial growth and operational excellence across multiple channels and markets. This role leads strategic planning, demand forecasting, distributor management, and team development to ensure the achievement of sales, profitability, and market share objectives.

Key Responsibilities

• Lead the development and execution of plans per country.
• Build monthly forecasts using key variables: Sell-Out, Sell-In, Stock in Trade, A&P investments.
• Design annual Building Block proposals (SI/SO) and present distributor budgets.
• Monitor market performance and adjust plans to meet KPIs (Forecast Accuracy, Bias, etc.).
• Implement growth strategies with current and potential distributors.
• Conduct field visits to assess channel performance and competitor activity.
• Align demand and distribution processes for new product launches.
• Explore new distribution channels (e.g., e-commerce, horeca, airports).
• Design and execute sales strategies to increase market penetration and brand visibility.
• Lead quarterly business reviews with distributors to evaluate brand and SKU performance.
• Develop tailored campaigns and promotional plans per country and channel.
• Analyze Market Share data and propose initiatives to improve distribution and demand.
• Lead and develop cross-functional teams: Sales, Shopper Marketing, Commercial Analysts.
• Build strong commercial relationships with key customers and distributors.
• Support internal teams in SOP compliance and third-party management (TPO).
• Collaborate with O2C to ensure debt collection and financial compliance.
• Provide insights for pricing strategies and investment allocation.
• Create contingency plans for market disruptions (demand, supply, SLOBs).
• Lead contract creation and renewal processes with distributors.

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in marketing, Business Administration, or International Business.
• Fluent in Spanish and English.
• Experience in commercial or business development roles.
• Proven experience in team leadership and achieving sales/distribution goals.
• Strong analytical skills and proficiency in Microsoft tools.
• Field experience and deep understanding of market channels and nomenclature.
• Skilled in negotiation, problem-solving, and strategic planning.

If you feel this is your next career step, apply now!

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

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