Creative Strategy Lead

About Us:

Job Summary:

Key Responsibilities

• Own the RFP ideation and delivery process for anything requiring custom content, integrations, or sponsorship
• Lead inclusive, collaborative, cross-team brainstorms, compile the information, and make recommendations for the best way to accomplish the client’s goals in ways that will resonate with IGN’s audience
• Produce sales copy that makes IGN’s proposals appeal to clients, persuasively describing concepts and positioning them competitively
• Collaborate with internal partners & our production team to ensure plans are specific and understood by all teams before going out to clients
• Ensure all concepts clearly and concisely demonstrate how they meet the audience, client, and brand goals
• Help price and package custom ideas, working closely with internal team members for both templated and custom concepts
• Lead pitch presentations alongside Sales in client-facing meetings
• Fine-tune solutions based on client feedback
• Collaborate with the Client Services team to identify active pitches and pertinent product details
• Attend internal hand-off meetings to ensure all activations are approached accurately from a pre-to-post sale hand-off perspective
• Advise on direction of content and give constructive feedback on any internal rounds of mocks, drafts, edits, etc.

Job Qualifications

• Familiarity with IGN, its content, and a passion for its subject matter
• An ability to think imaginatively and understand how to practically deliver on their ideas
• Experience in writing sales copy designed to sell ideas to prospective clients, as well as writing production-facing treatments which accurately describe the scope of production
• Proven success building branded content proposals and closing RFP-based deals
• Expertise in branded content, native ads, sponsorships, and sales collaboration
• Great organizational skills - both in organizing themselves and those around them
• Successful management of a dynamic, high-performance team
• Experience working on large cross-department and cross-discipline projects
• 10+ years digital media experience, including 3+ in branded content specifically
• Experience in the content creation and design process
• Excellent communication and client-facing skills, especially writing persuasive copy
• A great eye for detail

Work Environment:

• Work Schedule: 40 hours per week, M-F. There is no expectation for this role to work weekends, holidays, or odd hours.
• Travel Requirements: From time to time, this role will be required to travel for sales meetings out of town.
• Physical Requirements: This role involves standard computer and office based activities, including extended periods of sitting, standing, and working at a computer. Occasional travel is required, which could include lifting and carrying materials, and navigating airports, hotels, and other venues. Reasonable accommodations can be made for individuals with disabilities in accordance with applicable laws.
• Work Model: There is an expectation for this role to work a hybrid schedule, working out of our offices at least 3 days each week.

Our Culture and Values

Here’s the good stuff about us…

• You’ll make an impact. We reach 490 MM monthly unique users. We’re big time, but we’re not afraid to give you real opportunities to be epic and make a difference immediately.
• We’ve got a big presence, but a small team.
• We have fun. It’s all about games and games are fun. Anyone can offer a casual work environment, flexible hours, and benefits. We can offer that and a place where you can squad up with your coworkers in the arcade/game room.
• We’re passionate about what we do. IGN employees understand our users, because they are our users. We have a personal interest in providing the best possible product.