CRM Analyst (SYNAP)

This role supports the operation of CRM activities, focusing on the Relationship Program, Customer Segmentation, and Differentiation within the company. The objective is to strengthen customer proximity, generate differentiation, drive retention, repurchase, mix growth, innovation adoption, and increase CS percentage. Responsibilities include managing relationship program fronts, monitoring performance, ensuring governance, updating customer segmentation, analyzing differentiation plans, and stimulating integrated campaigns.

Must Have

• Administer relationship program fronts (mechanics, points, campaigns, redemptions, team support).
• Be the focal point with partner suppliers in program management, ensuring operational excellence.
• Monitor Relationship Program performance: adherence, engagement, redemptions, ROI, and operational costs.
• Ensure program governance (documentation, regulations, updates).
• Keep customer segmentation updated.
• Analyze differentiation and evolution plans for strategic customer clusters.
• Stimulate and monitor campaigns integrated with the Relationship Program and customer journey.
• Monitor churn triggers and growth opportunities in strategic clients.
• Analyze opportunities and improvements in company CRM processes.
• Perform analyses of purchase behavior, %CS, penetration, innovation, and mix.
• Monitor key indicators like churn, retention, repurchase, and program engagement.
• Prepare executive reports with strategic analyses and insights.
• Build operational and support materials for CRM strategy.
• Stimulate dashboard construction and portfolio management opportunities.
• Monitor portfolio review meetings and strategic client plans.
• Experience with CRM and relationship programs.
• Knowledge in segmentation, analytics.
• Proficiency in Excel/Sheets, PowerPoint, Power BI or Tableau.

Good to Have

• Experience in agribusiness is a strong differential.
• Knowledge of CRM tools is a differential.
• Basic SQL is a differential.

Perks & Benefits

• PPR (Profit Sharing Program)
• Health plan for employee and dependents
• Psychological, financial, legal, and social assistance plan
• Meal voucher
• Christmas card
• Life insurance

Company Description

COME BE PART OF THE MOST RELEVANT COMMERCIAL PLATFORM IN BRAZILIAN AGRIBUSINESS!

• Do you have adaptability to work in different scenarios?
• Are you always looking for professional development?
• Do you have agility and ease in doing business?
• Do you have a sense of curiosity and a willingness to provoke change?

Then your place is at Synap, Syngenta's retail holding company for inputs and services!

Formed by independent companies that, in synergy, offer multiple solutions for the success of the farmer, the SYNAP (Syngenta Agriculture Platform) is composed of the brands Atua Agro, Dipagro, Agro Jangada, Agrocerrado and Produtécnica. Maintaining their identities, their histories and their local relationships, the brands offer financial solutions, technical assistance and technology for the success of the farmer.

We are formed by a team of collaborative people, with solid values and ambition. For us, the feeling of belonging allows people to be the best versions of themselves and builds an increasingly welcoming and productive environment. We believe in the potential of our employees and encourage the continuous development process, aligned with the aspiration of each professional.

We currently have approximately 80 stores spread across the main Brazilian agricultural regions and have +1100 employees. Our team doesn't stop growing!

Job Description

Support in the operation of activities related to the company's CRM, focusing on the Relationship Program, Customer Segmentation, and Differentiation. Its objective is to strengthen proximity and generate differentiation for customers, boost retention, repurchase, mix growth, innovation adoption, and evolution of %CS.

• Administer the fronts of the relationship program (mechanics, points, campaigns, redemptions, team support, etc.).
• Be the focal point with partner suppliers in program management, monitor and ensure the excellence of the entire operation.
• Monitor the performance of the Relationship Program: adherence, engagement, redemptions, ROI, and operational costs.
• Ensure program governance (documentation, regulations, updates).
• Keep customer segmentation updated.
• Analyze differentiation and evolution plans in strategic customer clusters.
• Stimulate and monitor campaigns integrated with the Relationship Program and the customer journey.
• Monitor churn triggers and growth opportunities in strategic customers.
• Analyze opportunities and improvements in the company's CRM processes.
• Perform analyses of purchase behavior, %CS, penetration, innovation, and mix.
• Monitor key indicators such as churn, retention, repurchase, and engagement in the program.
• Prepare executive reports with strategic analyses and insights.
• Build operational and support materials for the CRM strategy.
• Stimulate the construction of dashboards and opportunities in portfolio management.
• Monitor portfolio review meetings and strategic customer plans.

Qualifications

• Experience with CRM and relationship programs.
• Knowledge in segmentation, analytics.
• Proficiency in Excel/Sheets, PowerPoint, Power BI or Tableau.
• Experience in agribusiness is a strong differential.
• Knowledge of CRM tools is a differential.
• Basic SQL is a differential.
• Experience in agribusiness is a strong differential.

Additional Information

Benefits:

• PPR
• Health plan for employee and dependents
• Psychological, financial, legal, and social assistance plan
• Meal voucher
• Christmas card
• Life insurance