CRM & Lifecycle Manager
Job Summary
Job Description
- Develop and execute multi-channel CRM strategy.
- Design and manage lifecycle campaigns (FTUE, engagement, churn prevention, reactivation, event-driven, VIP nurturing).
- Define CRM data requirements and work with BI/engineering.
- Build and optimize campaigns in Braze, including A/B tests.
- Analyze CRM performance using Braze analytics and BI tools.
- Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, Data teams.
- Ensure compliance with global data privacy standards (GDPR, CCPA).
- 2+ years experience in CRM, retention marketing, or lifecycle management.
- Hands-on experience with Braze or similar CRM platforms.
- Strong understanding of player segmentation, user journeys, behavioral triggers.
- Data-driven mindset with A/B testing, campaign analysis, optimization experience.
- Ability to partner with data teams.
- Excellent communication skills (copywriting, collaboration).
- Mobile gaming experience
- Free-to-play environments experience
- Player psychology understanding
7 skills required
Job Details
Job description
Introduction:
At Huuuge Games we make top grossing mobile games that bring people together through fun and social mobile gaming.
Become a part of an exciting adventure bringing fun & truly social experience to millions of players around the world. We’re looking for a data-driven, player-obsessed CRM & Lifecycle Manager to take ownership of CRM strategy and execution across the entire player journey.
How will you make an impact with us?
- Develop and execute a multi-channel CRM strategy to improve player engagement, retention, and monetization.
- Design and manage lifecycle campaigns across all player stages:
- FTUE journeys to activate new players and increase D1/D7 retention
- Engagement flows to promote daily/weekly habits and session depth
- Churn prevention flows using behavioral and predictive signals
- Reactivation and win-back journeys for lapsed users
- Event- and content-driven campaigns tied to LiveOps calendar
- VIP nurturing for highly engaged players
- Define CRM data requirements and work with BI and engineering to:
- Implement behavioral and transactional tracking events
- Set up custom user attributes for segmentation
- Integrate predictive models (churn risk, payer potential, etc.)
- Maintain accurate real-time data sync between the game and CRM platform
- Build and optimize campaigns in Braze, orchestrate automated journeys, set up control groups, holdouts, and A/B tests, monitor campaign health, delivery, and data sync status, continuously iterate based on performance and test results.
- Analyze CRM performance using Braze analytics and internal BI tools, track key KPIs such as retention (D1/D7/D30), LTV, ARPU, churn, open/click/conversion rates. Provide insights and recommendations to improve results and align with broader business goals.
- Collaborate cross-functionally with LiveOps, Product, Monetization, Creative, and Data teams to align campaigns with game events, player journeys, and business strategy.
- Ensure all communications comply with global data privacy standards (GDPR, CCPA, etc.).
Job requirements
This is the right job for you if you have:
- 2+ years of experience in CRM, retention marketing, or lifecycle management
- Hands-on experience with Braze or similar CRM platforms (Optimove, Leanplum, Salesforce MC)
- Strong understanding of player segmentation, user journeys, and behavioral triggers
- Data-driven mindset with experience in A/B testing, campaign analysis, and optimization
- Ability to partner with data teams to define events, build segments, and interpret insights
- Excellent communication skills — both creative copywriting and cross-team collaboration
- Experience in mobile gaming or free-to-play environments strongly preferred
- Passion for games and player psychology
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About The Company
Huuuge is an international free-to-play games developer and a global publisher of digital games on mobile and web platforms, with a mission to empower billions of people to play together, as part of the Huuuge vision to transform mobile gaming into a massively social experience.
In order to continue building one of the global leaders in real-time, free-to-play mobile gaming, Huuuge aims to redefine the user experience by offering best-in-class live operations and innovative social features in its games.
Huuuge is one of the fastest-growing mobile game developers, having generated annual consolidated revenue growth of 30.6% in the period between 2017 and 2019 (CAGR). The Company develops and publishes its games globally and its users play its games in almost every country in the world.
Huuuge’s major areas of operations are development and publishing. Development encompasses all activities related to the development of new games. Huuuge has a proven track record of developing successful games within the social casino subgenre through its systematic development process. Publishing encompasses activities from the launch of a game onwards, including relationship building with distributors, marketing and continuous post-launch game optimization.
As of September 30, 2020 Huuuge had 4.74 million Monthly Active Users (“MAU”) compared to 3.98 million, 3.72 million and 3.32 million as at calendar year end 2019, 2018 and 2017, respectively.
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