CRM Manager

1 Month ago • 3 Years + • Account Management

Job Summary

Job Description

The CRM Manager will coordinate with product, compliance, and engineering teams to ensure smooth functioning of CRM channels (PN, SMS, VMN, email, etc.). They will manage business relations with channel partners for PhonePe platforms, benchmark capabilities against third-party tools, and share learnings with internal teams. The role involves collaborating with product development teams for product roadmap creation, automating campaigns with tech ops and CRM ops, developing reports on merchandising and CRM performance, and tracking campaign effectiveness to maximize ROI and conversions. The manager will also collaborate with cross-functional teams to create targeted marketing campaigns and promotions. PhonePe offers full-time employee benefits including insurance, wellness programs, parental support, mobility benefits, and retirement benefits.
Must have:
  • Coordinate CRM channels across various platforms.
  • Manage business relations with PhonePe platform partners.
  • Have experience in CRM or Martech, in a tech company.
  • Understanding of data engineering & analytical queries.
  • Strong analytical ability and logical reasoning.
Perks:
  • Insurance Benefits (Medical, Critical Illness, Accidental, Life)
  • Wellness Program (Employee Assistance, Onsite Medical Center, Emergency Support)
  • Parental Support (Maternity, Paternity, Adoption, Day-care)
  • Mobility Benefits (Relocation, Transfer Support, Travel)
  • Retirement Benefits (PF, Gratuity, NPS, Leave Encashment)
  • Higher Education Assistance, Car Lease, Salary Advance

Job Details

About PhonePe Group: 

PhonePe is India’s leading digital payments company with 50 crore (500 Million) registered users and 3.7 crore (37 Million) merchants covering over 99% of the postal codes across India. On the back of its leadership in digital payments, PhonePe has expanded into financial services (Insurance, Mutual Funds, Stock Broking, and Lending) as well as adjacent tech-enabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is India's first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the company's vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.

Culture

At PhonePe, we take extra care to make sure you give your best at work, Everyday! And creating the right  environment for you is just one of the things we do. We empower people and trust them to do the right  thing. Here, you own your work from start to finish, right from day one. Being enthusiastic about tech is a  big part of being at PhonePe. If you like building technology that impacts millions, ideating with some of  the best minds in the country and executing on your dreams with purpose and speed, join us!

Responsibilities: 

  • Primary job is to coordinate with product, compliance and engineering teams to ensure smooth functioning of all CRM channels - PN, sms, VMN, email, Push, RCS, in-app banners & WhatsApp campaigns.
  • Own the business relation with channel partners for PhonePe platforms - PhonePe, Share.Market, Indus Appstore & Pincode
  • Benchmark our capabilities and performance against third party tools and companies globally and share learnings with internal teams
  • Collaborate with product development teams to chart a product roadmap in line with business expectations
  • Work on automating repetitive campaigns with tech ops and CRM ops team. Design workflows, triggers, and alerts to minimize manual tasks
  • Develop and present reports on merchandising and CRM performance to stakeholders.
  • Track and measure campaign effectiveness to maximize ROI, delivery & conversions
  • Collaborate with cross-functional teams to create targeted marketing campaigns and promotions



Required Experience & Skill set:

  • Engineering/MBA degree from a Tier 1/2 college
  • Proven experience (3+ years) in CRM (or related field such as Martech) in a consumer tech company
  • Should have worked on one of the CRM platforms like Clevertap, Moengage etc.
  • Basic understanding of how data engineering, analytical queries & product teams work in a tech company is a must.
  • Strong analytical ability and logical reasoning
  • Proficiency in Excel, Google Sheets, Slides, and Docs.

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

  • Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance
  • Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System
  • Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program
  • Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy
  • Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment 
  • Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy

Working at PhonePe is a rewarding experience! Great people, a work environment that thrives on creativity, the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.

Life at PhonePe

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About The Company

PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).



Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

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