CRM Operations & Martech Enablement Lead

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

What We're Looking For

We’re looking for an experienced CRM Operations & MarTech Enablement Lead to join our Customer Engagement & Retention team. In this role, you’ll ensure our CRM and marketing technology stack delivers reliable data, seamless integrations, and world-class campaign execution across our three apps.

✨ Key Responsibilities:

• Own CRM data operations, governance, and integrations to power lifecycle campaigns across apps and channels.
• Partner with MarTech teams to vet vendors and evaluate solutions, with Customer Engagement & Retention being the key business owners.
• Collaborate with Data Engineering and Analytics to ensure accurate data flows, event tracking, and segmentation capabilities.
• Lead and evolve email and cross-channel deliverability strategy, including:
• Monitoring inbox placement, sender reputation, and engagement signals.
• Managing dedicated and shared IPs, including IP warm-up and reputation monitoring.
• Establishing clear separation of marketing and transactional sending domains to protect reputation and ensure reliability.
• Implementing best practices in list hygiene, frequency management, and consent handling.
• Ensuring authentication protocols (SPF, DKIM, DMARC) are correctly implemented and monitored.
• Working with vendors and ESPs to conduct regular deliverability audits.
• Enable lifecycle teams with tools, workflows, and templates that improve speed, reliability, and personalization.
• Define and monitor KPIs for campaign effectiveness, data quality, deliverability, and operational efficiency.
• Lead CRM/MarTech change management projects, including integrations, migrations, and rollouts.

✨ The ideal profile:

• 8+ years in CRM operations, MarTech, or lifecycle marketing roles in digital product or app-based businesses.
• Hands on expertise with a range of CRM/marketing automation platforms (e.g. Braze, Iterable, Salesforce Marketing Cloud, HubSpot).
• Proven experience working across large-scale and niche MarTech solutions.
• Strong technical foundation (SQL, APIs, data warehouse integrations, ETL processes).
• Deep understanding of data governance, privacy, compliance (GDPR/CCPA)
• Demonstrated experience owning deliverability strategy, including IP management and domain separation, with measurable improvements in inbox placement.
• Excellent stakeholder management, cross-functional collaboration, and project leadership skills.

Process :

⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Meet the Leadership team

✨ Why You’ll Love Being Part of Welltech:

• Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
• Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
• Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
• We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!