Welltech, a global leader in the Health & Fitness industry with over 220 million app installs, is seeking a strategic and experienced Senior Content Producer. This role is pivotal in shaping the content vision, quality standards, and production processes for their core products. The successful candidate will own the end-to-end production of high-quality multimedia content (video, audio, text) and drive product impact through engagement, retention, and user activation, influencing content direction at the product level.

Must Have

• 10+ years of experience in a Content Producer or similar role
• Deep understanding of end-to-end video production, from planning to editing
• Experience in content strategy based on user research and performance data
• Strong organizational skills and history of managing large teams and complex projects
• Expert in editing software with a sharp eye for visual/brand alignment
• Familiarity with content testing, hypothesis building, and data-informed creativity
• Strategic mindset and passion for health, fitness, and wellness trends
• Lead development of visual and semantic concepts for new content
• Own the full production cycle from concept to post-production
• Organize and direct various shoot types
• Maintain content production calendars
• Act as the guardian of brand identity and define visual standards
• Partner with Product Managers, Designers, and other stakeholders

Good to Have

• Leverage AI tools (e.g., GPT, Veo, MidJourney, HeyGen) to boost creativity and productivity
• Use analytics dashboards (YouTube Studio, Google Analytics) to drive content decisions
• Promote inclusive representation in content
• Mentor junior team members

Perks & Benefits

• Culture that champions both personal and professional development
• Opportunity to inspire and drive impact across the team
• Focus on meaningful outcomes and real difference
• Be part of a mission to build a healthier, happier world

Senior Creative/Content Producer

Location

Cyprus

Employment Type

Full time

Location Type

Hybrid

Department

Product

🚀 Who Are We?

Welcome to Welltech—where health meets innovation! 🌍 As a global leader in Health & Fitness industry, we’ve crossed over 220 million installs with life-changing apps, all designed to boost well-being for millions. Our mission? To improve the health of millions of people through intuitive nutrition trackers, powerful fitness solutions, and personalized wellness journeys—all powered by a diverse team of over 700+ passionate professionals with a presence across 5 hubs.

Why Welltech? Imagine joining a team where your impact on global health and wellness is felt daily. At Welltech, we strive to be proactive wellness partners for our users, while continually evolving ourselves.

🧠 What We're Looking For

We’re looking for a strategic and experienced Senior Content Producer to join our team. This is not just an executional role — you’ll be a strategic content leader, shaping our content vision, quality standards, and production processes for our core products.

You’ll own the end-to-end production of high-quality multimedia content (video, audio, text) and drive product impact through engagement, retention, and user activation.

This is your opportunity to influence the content direction at the product level and ensure scalable, consistent production quality across the entire function.

🎯 Key Responsibilities

🎨 Creative Strategy & Research

• Lead development of visual and semantic concepts for new content, including workouts and app experiences.
• Conduct market analysis, competitor research, and user behavior studies focused on content formats and preferences.
• Identify emerging trends in wellness and content to inspire innovative production choices.
• Formulate and test content hypotheses using qualitative and quantitative data before scaling production.

🎬 End-to-End Production & Operations

• Own the full production cycle — from concept and scheduling to shoots and post-production.
• Organize and direct various shoot types: large-scale, test, mobile, and international.
• Maintain content production calendars to ensure on-time and efficient delivery.
• Oversee all stages (pre, production, post) to ensure consistency and high standards.

🧭 Brand & Quality Standards

• Act as the guardian of our brand identity, ensuring consistency across all content formats.
• Define and implement clear visual standards, mood boards, and technical guides.
• Promote inclusive representation — ensuring diversity in age, body type, and ethnicity.

🤝 Cross-Functional Collaboration & Leadership

• Partner with Product Managers, Designers, and other stakeholders to align content with product goals.
• Advocate for creative decisions with clear reasoning and impact on UX and brand.
• Oversee workflows, contracts, and payments for freelancers and content assistants.
• Mentor junior team members and foster a culture of feedback and learning.

🧰 Technical Proficiency

• Proficient in post-production tools (Adobe Premiere, After Effects, DaVinci Resolve).
• Leverage AI tools (e.g., GPT, Veo, MidJourney, HeyGen) to boost creativity and productivity.
• Use analytics dashboards (YouTube Studio, Google Analytics) to drive content decisions.

🧩 What You Bring

• 10+ years of experience in a Content Producer or similar role with a standout portfolio.
• Deep understanding of end-to-end video production, from planning to editing.
• Experience in content strategy based on user research and performance data.
• Strong organizational skills and history of managing large teams and complex projects.
• Expert in editing software with a sharp eye for visual/brand alignment.
• Familiarity with content testing, hypothesis building, and data-informed creativity.
• Strategic mindset and passion for health, fitness, and wellness trends.

📍Candidate Journey

-----------------------

⭕️ Recruiter Call ➡️ ⭕️ Meet a Team Member ➡️ ⭕️ Skills Assessment ➡️ ⭕️ Meet the Leadership Team

✨ Why You’ll Love Being Part of Welltech:

**🌱 Grow Together

**Join a culture that champions both personal and professional development. You'll thrive as we evolve together.

**🌟 Lead by Example

**No matter your title, you’ll have the power to inspire and drive impact across the team.

**📈 Results-Driven

**We focus on meaningful outcomes — it’s not just about effort, it’s about the real difference we make daily.

**💚 We Are Well-Makers

**Be part of a mission to build a healthier, happier world. Together, we make well-being a reality.

📱 Check Out Our Products:

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• Muscle Booster

💪

• Yoga-Go

🧘‍♀️

• WalkFit

🚶‍♂️

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