Data Lead (Product & Marketing)

The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!

If you’re a skilled Data Lead ready to join our growing team, let’s connect! In this role, you’ll have the opportunity to shape a modern analytics team, drive product and marketing decisions, and make a real impact on how we scale our game and company - all in a creative, collaborative, and metrics-driven culture.

Let's merge your talents with our vision and create something truly magical! ⭐

Key Responsibilities:

• Build and lead a small team of product and marketing analysts, setting priorities aligned with product and growth goals, and fostering their development into trusted, high-leverage partners.

• Own and evolve the company’s data stack (BigQuery & Looker), ensuring data quality, clear taxonomy, robust documentation, and scalable event tracking in collaboration with engineers.
• Drive product and gameplay analytics, defining success metrics, analyzing retention, monetization, engagement and feature performance, and leading experimentation (A/B testing, holdouts).
• Deliver actionable marketing & UA insights, integrating attribution and ad platform data, tracking ROAS, CPI, and creative performance, and identifying growth and channel opportunities.
• Champion a data-informed culture, improving data literacy through training, enabling self-service dashboards, and establishing regular KPI reviews to guide decision-making across teams.

Requirements:

• 5-7+ years in Product/Growth analytics, with at least 1-2 years in a leadership role.
• Strong SQL skills and experience with BigQuery or similar cloud warehouse environments.
• Proven experience with Looker (or similar tools), including data modeling and dashboard creation.
• Familiarity with F2P mobile game KPIs and lifecycle metrics (retention, ARPDAU, LTV, churn).
• Understanding of UA and attribution ecosystems (Meta Ads, Google UAC, SKAN, MMPs like Adjust/Appsflyer).
• Experience managing or mentoring analysts, while staying hands-on with analytics work.
• Excellent communication and presentation skills, both written and verbal.
• Strategic mindset with a proactive, business-oriented approach.
• Fluent English - confident in written and verbal communication, able to present insights and collaborate across teams effectively.

We offer:

• For Chisinau Office employees: full social package according to IT Park Moldova
• We can offer a full-time contract of employment in Estonia
• Possibility to work remotely
  
• Working in a team of talented and passionate professionals with the ability for fast growth in professional terms
  
• Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
  
• Five days full-time, flexible working hours
  
• 5 sick days, 28 calendar days of vacation