Job Description
Drive user acquisition initiatives, fueling Star Merge's global players growth! If you're a skilled UA Manager ready to join our growing team, let’s connect! In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users’ growth and engagement. Let's merge your talents with our vision and create something truly magical!
Good To Have:
- Experience with puzzle games
Must Have:
- Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Google Ads, AppLovin, etc.
- Test new campaign types, networks, markets and creatives to profitably expand our marketing mix
- Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals
- Analyze campaign performance data to optimize ROAS, utilizing tools like AppsFlyer for effective tracking and reporting
- Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy
- Collaborate with our creative, data and product teams to ensure our business goals are achieved
Perks:
- Remote-first approach with various collaboration models
- Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
- Work alongside experienced, like-minded professionals with an opportunity for fast professional growth
- Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
- A standard 5-day workweek, synced with the GMT+3 time zone
- 20 business days of paid vacation, with the option to take single days off from this amount
- Public holidays based on your country of residence
- 5 sick days per year for health-related needs - no doctor’s note required
- Moldova-based? You’ll work from our office and will be covered with full IT Park social benefits
- Estonia-based? You’ll get a full employment contract under Estonian law
The PLUMMY team lives by the spirit of harmony and a burning desire to bring joyful innovations and enjoyable experiences to our players. Our goal is to provide them with comfort, calmness, and sincere fun!
If you're a skilled UA Manager ready to join our growing team, let’s connect! In this role, you'll craft targeted campaigns to attract users to Star Merge, our mobile free-to-play project, driving users’ growth and engagement.
Let's merge your talents with our vision and create something truly magical! ⭐
Responsibilities:
- Manage the daily operations of User Acquisition, including setting up, managing, and optimizing ad campaigns across various channels such as Google Ads, AppLovin, etc.
- Test new campaign types, networks, markets and creatives to profitably expand our marketing mix
- Collaborate with the UA Lead to develop and execute user acquisition strategies that attract high-value players for our mobile game, ensuring alignment with overall business goals
- Analyze campaign performance data to optimize ROAS, utilizing tools like AppsFlyer for effective tracking and reporting
- Stay up-to-date on industry trends and best practices in UA to drive continuous improvement and innovation within our strategy
- Collaborate with our creative, data and product teams to ensure our business goals are achieved
Requirements:
- 2+ years of hands-on experience in user acquisition for mobile games
- Experience running campaigns for IAP-monetized games
- Bonus: experience with puzzle games
- Familiarity managing multiple mobile ad networks (SANs and video networks)
- Proficiency with user acquisition analytics tools (e.g., AppsFlyer)
- Strong proficiency in data analysis and crafting comprehensive reports
- Solid understanding of best practices and methodologies in user acquisition
- Fluent in English, both spoken and written
We offer:
- Remote-first approach with various collaboration models
- Smooth onboarding experience, with full support from our team to help you feel confident from accepting the offer
- Work alongside experienced, like-minded professionals with an opportunity for fast professional growth
- Competitive salaries, reviewed on a timely basis, or personal achievements and involvement in the project
- A standard 5-day workweek, synced with the GMT+3 time zone
- 20 business days of paid vacation, with the option to take single days off from this amount
- Public holidays based on your country of residence
- 5 sick days per year for health-related needs - no doctor’s note required
📍Moldova-based? You’ll work from our office and will be covered with full IT Park social benefits
📍Estonia-based? You’ll get a full employment contract under Estonian law
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