Google UA Manager

As a Google UA Manager at Gismart, you will be responsible for the full Google acquisition strategy for the Luvly app, from market research to scaling. This involves managing Demand Gen campaigns, optimizing ad performance, and collaborating with product and creative teams to drive user growth for a tech-powered natural face care app.

Must Have

• 3+ years of experience with Google Ads
• Strong experience managing Demand Gen campaigns
• Professional use of Google Ads Editor
• Experience working with Birch
• Strong analytical mindset and data handling skills

Good to Have

• Experience using AI for operational automation and testing
• A strong understanding of product funnels and analytics
• Experience building or improving acquisition processes
• Familiarity with performance reporting and BI dashboards (e.g., Looker)

Perks & Benefits

• Corporate Events
• Learning & Development (70% professional development courses, 100% English language courses)
• Mental & Physical Health (health insurance, sports and psychotherapy reimbursement)
• Time Off Policy (18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart)
• Flexible Public Holidays (6 fixed public holidays, 5 flexible)
• Sick Leave (100% Sick Leave Compensation)
• Personal Equipment Policy (corporate devices or monthly depreciation for own laptop)
• Remote-First Work (work from home, Gismart hubs, or coworking space)

About project

Luvly is a tech-powered natural face care app offering expert-led face yoga and face massage routines. A safe and effective alternative to cosmetic treatments, Luvly helps users sculpt their facial features, reduce wrinkles, and achieve glowing skin naturally. Luvly’s mission is to help people feel beautiful and confident in their skin at any age — without invasive treatments.

Requirements

• 3+ years of experience with Google Ads
• Strong experience managing Demand Gen campaigns
• Professional use of Google Ads Editor
• Experience working with Birch
• A strong analytical mindset and data handling skills are a plus

Would be a plus

• Experience using AI for operational automation and testing.
• A strong understanding of product funnels and analytics would be a plus.
• Experience building or improving acquisition processes.
• Familiarity with performance reporting and BI dashboards (e.g., Looker)

Responsibilities

• Competitive and market research and insights generation
• Full responsibility for Google acquisition strategy (from research to scaling)
• Audience, funnel, keyword, and creative research
• Setup, optimization, and scaling of demand generation campaigns
• A/B testing: developing hypotheses, analyzing results, identifying learnings, and implementing rollouts
• Building and automating campaign structures and workflows
• Analytical insights reporting (not just numbers — insights → actions)
• Proactively collaborate with internal teams (product and creative)
• Escalating and handling Google support tickets for policy limitations
• Sharing expertise, insights, and knowledge across the team

Our Benefits

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Flexible Public Holidays

We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Way of Working

Deliver what matters

"There’s real pride when something we built goes live."

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

Voice openly

"I always know where we’re heading and why - no surprises."

Execute with quality

"Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.