Product Marketing Manager (FitMe)

FitMe is a fitness app designed for individuals seeking to stay active with short, easy-to-follow home workouts that require no equipment. It caters to busy people aiming to maintain health, boost energy, and feel good daily without gym visits. The Product Marketing Manager will be responsible for creating and executing web funnel strategies to enhance user acquisition and engagement for FitMe, analyzing user behavior, testing hypotheses, conducting A/B tests, and growing the subscription base and Lifetime Value (LTV).

Must Have

• 1+ years of product or growth marketing experience or 1+ years of UA experience
• Understanding of the subscription-based business model
• Funnel optimization experience
• Data-driven mindset with the ability to turn data & insights into performing actions
• Creative thinking and open mind
• Upper-Intermediate English level

Perks & Benefits

• Corporate Events
• Learning & Development
• Mental & Physical Health
• Time Off Policy
• Flexible Public Holidays
• Sick Leave
• Personal Equipment Policy
• Remote-First Work

About project

FitMe is a fitness app created for people who want to stay active without long, repetitive workouts. It offers short, easy-to-follow routines that can be done at home with no equipment. FitMe is perfect for busy people who want to maintain their health, boost energy levels, and feel good every day — without going to the gym or spending hours on exercise.

Requirements

• 1+ years of product or growth marketing experience or 1+ years of UA experience
• Understanding of the subscription-based business model
• Funnel optimization experience
• Data-driven mindset with the ability to turn data & insights into performing actions
• Creative thinking and open mind
• Upper-Intermediate English level

Responsibilities

• Create and execute web funnel strategies to boost user acquisition and engagement for the Health & Fitness product
• Analyze user behavior and funnel performance data to generate insights and suggest improvements
• Formulate and test new hypotheses to enhance key funnel metrics and develop new web funnels
• Conduct experiments and A/B testing
• Grow subscription base & LTV

Our Benefits

Corporate Events

Despite being remote-first, we love meeting up in person, so we often organize events in our Gismart hubs

Learning & Development

Growth is our top priority, so we’ll cover 70% of your professional development courses and 100% of your English language courses

Mental & Physical Health

We provide health insurance, sports and psychotherapy reimbursement

Time Off Policy

18 days of paid vacation, 3 paid personal days, plus 1 day for each year at Gismart

Flexible Public Holidays

We have 6 fixed public holidays per year and allow you to pick 5 more whenever you want

Sick Leave

100% Sick Leave Compensation

Personal Equipment Policy

You can use our corporate devices or work on your own laptop and get a monthly depreciation compensation

Remote-First Work

Work from home anywhere in the world, in one of our Gismart hubs, or in a coworking space, which we’ll pay for

Gismart is a mobile app developer with award-winning products in Health, Wellness, Utilities & Music and over 1 billion downloads across the globe.

Our apps inspire and empower people to build a healthy lifestyle that’s sustainable and enjoyable

Our Way of Working

Deliver what matters

"There’s real pride when something we built goes live."

Respect and support others

"Whenever I’m stuck, there’s always someone who jumps in to help - no judgment."

Initiate and own

"If you give them a task, they’ll not just do it - they’ll think of a better way to solve it."

Voice openly

"I always know where we’re heading and why - no surprises."

Execute with quality

"Always aims to improve the product, even when it’s already good."

If you are passionate about mobile app development and want to join a company that’s reshaping the industry, Gismart is the place for you.