Demand Generation Specialist – Water Infrastructure (EMEA)

This role is for a Demand Generation Campaign Manager at Autodesk, focusing on integrated campaigns for the Water Infrastructure business across EMEA. The manager will plan, execute, and optimize multi-channel demand generation programs, including paid digital, events, webinars, and industry publications, to generate high-quality leads and accelerate pipeline growth. The ideal candidate is data-driven, proficient in digital marketing tools, and collaborative with various internal teams.

Must Have

• Own the development and execution of end-to-end demand generation campaigns for Autodesk Water in priority EMEA markets
• Partner with global campaign and industry marketing to localize messaging and adapt content
• Manage multi-channel tactics including paid social, email, search/display, content syndication, and third-party publications
• Plan and optimize paid social campaigns targeting utilities, consultants, and public sector stakeholders
• Work with 6sense and programmatic platforms to activate intent-based targeting across priority accounts
• Drive in-person forums, roundtables, and roadshows in key EMEA geographies
• Manage digital events and webinars—from content planning and speaker prep to execution, promotion, and post-event nurture
• Manage Autodesk’s presence in industry publications, associations, and partner channels across water and AECO sectors
• Track, measure, and report campaign performance against KPIs: MQLs, pipeline, ACV contribution
• Use Salesforce, Marketo, Power BI, and campaign dashboards to analyze impact and optimize tactics
• 5+ years B2B demand generation experience, preferably in SaaS, water infrastructure, or engineering sectors
• Proven success managing paid media, events, webinars, and content syndication as part of integrated campaigns
• Hands-on expertise with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and analytics/reporting tools
• Strong project management skills—capable of running multiple campaigns simultaneously across geos
• Analytical mindset with experience tracking performance and optimizing campaigns for pipeline impact
• Exceptional collaboration and communication skills; able to partner with sales, product marketing, field teams, and global campaigns
• Comfort with fast-paced, matrixed environments and the ability to influence without direct authority
• Fluency in English required

Good to Have

• Additional European language(s) highly desirable

Perks & Benefits

• Annual cash bonuses
• Commissions for sales roles
• Stock grants
• Comprehensive benefits package

Position Overview

We are seeking a Demand Generation Campaign Manager to drive integrated campaigns across EMEA for our Water Infrastructure business. This role will plan, execute, and optimize multi-channel demand generation programs—spanning paid digital, events, webinars, and industry publications—designed to deliver high-quality leads and accelerate pipeline growth.

The ideal candidate is data-driven, fluent in digital marketing tools, and highly collaborative with sales, industry, and global campaign teams.

Responsibilities

Campaign Planning & Execution

• Own the development and execution of end-to-end demand generation campaigns for Autodesk Water in priority EMEA markets
• Partner with global campaign and industry marketing to localize messaging and adapt content for regional audiences
• Manage multi-channel tactics including paid social, email, search/display, content syndication, and third-party publications
• Develop campaign calendars aligned to regional priorities and pipeline targets

Paid & Digital Media

• Plan and optimize paid social campaigns (LinkedIn, X, Meta, etc.) targeting utilities, consultants, and public sector stakeholders
• Work with 6sense and programmatic platforms to activate intent-based targeting across priority accounts
• Monitor UTMs, lead flow, and funnel metrics to ensure accurate attribution into Salesforce and Power BI dashboards

Events & Webinars

• Drive in-person forums, roundtables, and roadshows in key EMEA geographies, partnering with industry and field marketing
• Manage digital events and webinars—from content planning and speaker prep to execution, promotion, and post-event nurture
• Track event ROI, leads generated, and pipeline contribution

Industry & Partner Marketing

• Manage Autodesk’s presence in industry publications, associations, and partner channels across water and AECO sectors
• Negotiate placements, oversee creative asset development, and measure engagement
• Collaborate with sales and partners on joint marketing activities and account-specific plays

Reporting & Optimization

• Track, measure, and report campaign performance against KPIs: MQLs, pipeline, ACV contribution
• Use Salesforce, Marketo, Power BI, and campaign dashboards to analyze impact and optimize tactics
• Continuously test, refine, and scale what works—across channels, audiences, and geographies

Minimum Qualifications

• 5+ years B2B demand generation experience, preferably in SaaS, water infrastructure, or engineering sectors
• Proven success managing paid media, events, webinars, and content syndication as part of integrated campaigns
• Hands-on expertise with Marketo, Salesforce, 6sense, LinkedIn Campaign Manager, and analytics/reporting tools
• Strong project management skills—capable of running multiple campaigns simultaneously across geos
• Analytical mindset with experience tracking performance and optimizing campaigns for pipeline impact
• Exceptional collaboration and communication skills; able to partner with sales, product marketing, field teams, and global campaigns
• Comfort with fast-paced, matrixed environments and the ability to influence without direct authority
• Fluency in English required; additional European language(s) highly desirable

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