Designer - AI Focused

Company description

Saatchi & Saatchi is a leading global communications and advertising network known for its impactful creative ideas that generate powerful emotional connections between consumers and brands. Present in over 67 countries, Saatchi & Saatchi employs 6,500 professionals over 114 offices. Global clients include HSBC, P&G, Toyota, Visa and GSK. Saatchi & Saatchi is part of Publicis Communications a key division of Publicis Groupe, the world’s third largest communications group.

Overview

The designer will work within an AI unit specialized in producing work that is fully or integrated with AI. The designer is responsible for creating visual designs for various mediums such as print, digital, social media and broadcast. They create designs that effectively communicate the message and goals of the campaign while integrating with AI tools where applicable. This may include creating layouts, typography, illustrations, and infographics. Additionally, they may create and maintain design guidelines, to ensure that designs are technically and visually accurate, as well as ensuring that the designs are delivered on time. The Designers collaborates with other members of the AI team such as copywriters and art director, and motion designers.

Responsibilities

The Designer is responsible for the conceptualising and designing of content across a variety of asset types. This role will partner closely with the team to deliver high-quality agile content that is AI driven. This role will allow for ample autonomy to shape the various types of content that is served up to our multiple audiences. This Designer will be responsible for the development of all agile content and ensure timely and quality delivery of said content.

• Working under supervision and within brand guidelines, and timelines
• Designing and producing online content, including social media, display banners and art direct still/video shoots.
• Collaborating with other super talented team members
• Strong capabilities and interest is audio-visual content that is visually captivating and keeps up with trends
• Good knowledge in various AI tools

Qualifications

• Ability to design overall creative test assets incl. aesthetics, typography, color, brand, iconography, imagery, layout and concept sophistication (Owner of the brand’s VBL – Visual Brand Language/Design Guidelines)
• Good knowledge of AI tools that can help specifically with designs, and overall knowledge of wider tools that is related to overall content generation
• Work across asset types (static, video, animation); review existing content and identify how to pivot into “testable” assets
• Comfortable challenging the team and asking the right questions to push work forward
• Strong conceptual, composition, photo art direction and ideation skills – digitally native, understand what works in key digital platforms, yet able to think about the overall design and voice to break through anywhere
• Well-versed in best practices for various digital social media deliverables – video and display
• Detail-oriented – very diligent about keeping track of and properly naming files and versions based on the quick turn changes coming out of the daily check ins
• Digital portfolio that showcases a variety professional design projects. The ideal candidate will have digital, social, web, and motion in addition to familiarity and
• Hands-on experience with creative graphic production design software and image editing software (e.g., InDesign, Photoshop and Adobe Illustrator, After Effects)
• Critical Thinking / using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to opportunities
• Ability to manage multiple creative projects
• Bachelors, BFA, degree preferred, majoring in art, graphic design, or advertising
• Experience working in an agency or in-house design department
• Have a good understanding of digital design and good grasp of AI tools
• An understanding of responsive design and how to get the most from design across all devices – mobile, website, apps
• Consistently design to a high standard with target audience in mind
• Keep abreast of current design and AI trends and implement these into your own work
• Ensure that design ideas are communicated clearly (in writing and verbally) to colleagues and clients