Digital Content Producer, WFTS

undefined ago • 3 Years + • Product Management

Job Summary

Job Description

WFTS is seeking a Digital Content Producer to organize, write, edit, and update written and video news content. This role involves creatively showcasing content aligned with station branding. Responsibilities include transforming news into web articles, managing social media engagement, video editing for various platforms, and building livestreams. The producer will also utilize AI tools, assist with online coverage of major events, and apply SEO best practices to optimize user experience.
Must have:
  • Turn news into unique web articles with headlines, thumbnails, and interactive elements.
  • Post articles to social media to drive engagement and web clicks.
  • Cut video and assign metadata for various platforms (YouTube, website, app, OTT).
  • Build and monitor livestreams on different platforms.
  • Edit platform-specific social media graphics for storytelling.
  • Use AI tools for content production, applying news judgment for accuracy.
  • Assist in online coverage of major news events, breaking news, and severe weather.
  • Assist assignment desk with phone calls, emails, and viewer requests.
  • Collaborate with staff to migrate content (video, audio, photos, graphics) to media platforms.
  • Build special sections and site features to enhance coverage and increase user engagement.
  • Update and interact with fans/followers on social media.
  • Optimize user experience by tracking live web metrics and best practices.
  • Apply Search Engine Optimization (SEO) best practices to all content.

Job Details

In this role, you will organize, write, edit, and update both written and video news content. You will creatively showcase this content while being aligned with the station's and/or Scripps brand.

WHAT YOU'LL DO:

  • Turn breaking news, enterprise stories, press releases, third-party sources, or news tips into unique articles on the web, including but not limited to headlines, thumbnails, short news alerts and teases, interactive embedded elements, outside links, maps, slideshows, and custom modules.
  • Post articles to social media to drive engagement and web clicks.
  • Cut video and assign engaging metadata for YouTube, website, app, OTT, and third-party services.
  • Build and monitor livestreams on various platforms.
  • Edit platform-specific social media graphics to showcase storytelling.
  • A working use of AI tools to produce content, news articles and features, while applying station standards and your news judgement to ensure accuracy, clarity and high standards.
  • Assist in online coverage of major news events, breaking news, and severe weather to ensure high-quality, consistent community coverage online with attention to grammatical detail.
  • Assist the assignment desk in answering phone calls, emails, viewer requests, and other duties.
  • Actively collaborate with editorial and technical staff to migrate content to media platforms, including video, audio, vertical video, still photos, and graphics.
  • Build special sections and site features to enhance coverage and increase user engagement.
  • Update and interact with fans/followers on social media.
  • Optimize the user experience by tracking live web metrics and user experience best practices.
  • Apply Search Engine Optimization (SEO) best practices to every piece of content.
  • Perform other duties as assigned.

WHAT YOU'LL NEED:

  • BS/BA in related discipline preferred or equivalent years of experience
  • Generally 3+ years of experience in related field preferred

WHAT YOU'LL BRING:

  • Proven writing skills, including strong grammar and attention to detail, developed from working for a professional or student news organization
  • Skilled with content management systems, video editing, image editing and social networking
  • Must have a strong desire to focus on web-based content
  • Strong relationship-building skills that are essential to newsroom collaboration, along with creativity and the ability to handle deadlines and multitasking
  • Must have working knowledge of how to use and update social media platforms
  • Must have photo editing skills with ability to manipulate, crop, enhance images as needed for publishing on website
  • Must have demonstrated experience with creative video editing for social and web platforms, with a knowledge of video editing software

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About The Company

The E.W. Scripps Company (NASDAQ: SSP) is a diversified media company focused on creating a better-informed world. As one of the nation’s largest local TV broadcasters, Scripps serves communities with quality, objective local journalism and operates a portfolio of more than 60 stations in 40+ markets. Scripps reaches households across the U.S. with national news outlets Scripps News and Court TV and popular entertainment brands ION, ION Plus, ION Mystery, Bounce, Grit and Laff. Scripps is the nation’s largest holder of broadcast spectrum. Scripps is the longtime steward of the Scripps National Spelling Bee. Founded in 1878, Scripps’ long-time motto is: “Give light and the people will find their own way.”

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