Digital Marketing Specialist
Job Summary
Job Description
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally. The Digital Marketing Specialist role sits within the Global Digital Marketing team for Razer Gold, responsible for deploying global campaigns across a variety of channels, from online advertising to email marketing, to drive tangible business impact such as volume growth in new users or revenue.
Must have:
- Plan, execute and optimise PPC campaigns across Search, Display/Video and Paid Social across platforms such as Google Ads, Meta, TikTok.
- Manage paid media budgets for assigned product portfolio, balancing efficiency (CPA/ROAS) and scale (campaign delivery).
- Coordinate, execute and optimise email marketing campaigns.
- Monitor and analyse how campaign performance contributes to overall site traffic and business bottomline via internal business tools, web analytics and custom attribution platforms.
- Guide and advise other stakeholders such as Regional Marketing or Product in paid media best practices and analytics know-hows, in areas like campaign goal setting, creative A/B testing, attribution model comparison etc.
Good to have:
- Experience in using marketing automation platforms such as SFMC
Perks:
- Opportunity to make an impact globally
- Accelerated growth, both personally and professionally
- Great Place to Work® certified
4 skills required
Job Details
Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.
Job Responsibilities :
The Digital Marketing Specialist role sits within the Global Digital Marketing team for Razer Gold, responsible for deploying global campaigns across a variety of channels, from online advertising to email marketing, to drive tangible business impact such as volume growth in new users or revenue.
Scope:
- Plan, execute and optimise PPC campaigns across Search, Display/Video and Paid Social across platforms such as (but not limited to) Google Ads, Meta, TikTok.
- Manage paid media budgets for assigned product portfolio, balancing efficiency (CPA/ROAS) and scale (campaign delivery).
- Coordinate, execute and optimise email marketing campaigns.
- Monitor and analyse how campaign performance contributes to overall site traffic and business bottomline via internal business tools, web analytics and custom attribution platforms.
- Guide and advise other stakeholders such as Regional Marketing or Product in paid media best practices and analytics know-hows, in areas like campaign goal setting, creative A/B testing, attribution model comparison etc.
Pre-Requisites :
Requirements
- 1—2 years’ experience in digital media planning and buying.
- Intermediate hands-on proficiency in use of Google Ads, Meta Ads, TikTok Ads and Google Analytics.
- Familiar with attribution methodologies such as last-touch, multi-touch and the impact of lookback windows in conversion tracking.
- Experience in using marketing automation platforms such as SFMC is a plus.
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About The Company
At Razer, you'll be at the forefront of the most exciting industry in the world — gaming. Evolving forms of gaming require evolving forms of hardware, software and services. That’s where Razer comes in, offering innovative top-of-the-line products and services to allow gamers to fully immerse in the ultimate gaming experience.Getting onboard Razer will place you on a global mission to bring gamers closer to the games they love. Razer is a place to do great work, offering you the opportunity to be a part of a global team across 11 countries. Whether you are a hardcore evangelist who breathe life to the latest and greatest gaming gear or a behind-the-scene hero who runs our global operations, you are assured of a career-changing quest that transcends time zones and culture with one single spell: For Gamers. By Gamers.The journey towards phenomenal-ness won’t come easy. However, we will excel because gamers rely on teamwork. We achieve greatness because we are wicked problem-solvers and tenacious in clinching victories in all that we do. It is the team that makes Razer where it is today and will continue to bring Razer to even greater heights.
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