Digital Media Strategist

1 Day ago • 8 Years +

Job Summary

Job Description

The Media Development Expert is responsible for developing and deploying best practices for media experiences for global clients. This role bridges Strategy and Activation, translating strategy into Media Experiences. Responsibilities include contributing to Havas's unique approach, designing optimal guidelines, collaborating with data and strategy teams, building relationships with stakeholders, ensuring optimal delivery, audience planning and data integration, quality control, post-campaign optimization, and contributing to client satisfaction. The ideal candidate will have 8+ years of experience in strategic planning, with a background in media and brand management.
Must have:
  • Champion Havas's approach for global clients to media planning
  • Design optimal Mx guidelines for global clients.
  • Ensure audience planning and data integration.
  • Provide insightful post campaign optimization.

Job Details

Hybrid

Agency :

Havas Media South Africa

Job Description Summary :

The Media Development Expert is responsible for developing and deploying best practices for media experiences specifically for global clients.

The role sits between Strategy and Activation and is the point where Strategy is translated into Media Experiences for global clients.

Job Description :

Mission & Responsibilities 

  • Contribute to champion Havas unique approach for global clients to ‘media planning +’ in the form of Mx – emphasizing media experience versus media planning which includes connection, context and content 
  • Be instrumental in the Mx excellence and design optimal Mx guidelines for global clients across Havas countries 
  • Work closely with data and strategy communities as well as client leadership and specialists’ teams 
  • Build relationships with creative / content stakeholders and key media owners to ensure optimized and innovative Mx recommendations for our global clients 
  • Ensure optimal Mx delivery for global clients in the countries in liaise with relevant internal specialist teams and make sure processes are respected for local implementation 
  • Ensure audience planning and data integration from Mx brief to Mx measurement 
  • Ensure quality control on plan recommendation against Mx delivery 
  • Provide insightful post campaign optimization 
  • Contribute to the client satisfaction 

Previous Experience & Industry Background 

  • 8+ years professional experience in strategic planning 
  • Media, Brand 

Qualifications & Languages: 

  • Bachelors or Masters degree in Business, Marketing or Advertising 
  • Languages: English (Intermediate) 

Soft skills & Competencies 

  • Managing execution 
  • Being authentic and open 
  • Being flexible and adaptable 
  • Media and media planning  
  • Mx Expert (Connection, Context, Content) 
  • Omnichannel 
  • Strong knowledge of partners and suppliers (Media / Tech / Data / Content) 
  • Advanced Programmatic 
  • OSEP 

Technical skills 

  • Media planning tools  
  • Advertising technologies 
  • Business intelligence software (i.e. Tableau, Datorama) 
  • Office software 

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

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About The Company

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative andentertainment-orientedsolutions that support them in their positive transformation.

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