Digital Activations Director

Agency :

Havas Media

Job Description :

As the Activation Director, you will lead a small team of Activation Specialists You'll be the expert product, fully understanding briefs, contributing to wholistic digital strategies and delivering the highest excellence in implementation Planning and Buying, spanning Programmatic, Search, Social and E-Comm, powered by data, technology, and automation, ensuring client campaigns are executed and amplified in an effective, efficient, and future facing way.

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About Havas Media Australia

We’re not your typical media agency, nor do we want to be. We offer a Different Village Mode, a Different mix of capabilities, with a Different Entrepreneurial culture. In a market facing increased consolidation, we believe being Different is the greatest competitive advantage. Being Different uncover new opportunities. Being Different outsmarts versus outspends. Being Different punches above its weight. Our clients are challenger brands, and so are we. At Havas Media Australia, We Dare to be Different.

Purpose of the role

As the Activation Director, you will lead a small team of Activation Specialists You'll be the expert product, fully understanding briefs, contributing to wholistic digital strategies and delivering the highest excellence in implementation Planning and Buying, spanning Programmatic, Search, Social and E-Comm, powered by data, technology, and automation, ensuring client campaigns are executed and amplified in an effective, efficient, and future facing way.

You'll benefit from a collaborative environment full of experts who have deep hands-on implementation experience and are keen to share insights about campaign strategy and delivering outstanding results. Your role will be to lead the Team, with overall responsibility for the direction, workflow and quality of Implementation Planning and Buying.

Key Responsibilities:

• Openly communicate and collaborate with all internal key stakeholders and reports regularly
• Hold regular performance evaluation meetings with reports throughout the year, setting SMART KPIs and creating a clear career development plan with them.
• Review your team's training needs to make sure their career plans are aligned to their progression. Responsible for training and development of all members of the team.
• Responsible for overseeing workflow between all members of the team and escalating any issues.
• Establish an understanding of client challenges, objectives & initiatives.
• Help to provide innovative strategic insights by acting as an expert on the client's business, industry and competitors
• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.
• Work collaboratively with Media and/or platform partners, ensuring strong relationships are developed from the outset and you have an understanding about their offerings and relevance to our clients
• Confident in your knowledge of media planning principles (e.g. scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendation.
• Support the development of media plans, including media plan reconciliation, and the update of plan changes, to ensure accuracy.
• Enrich on-going campaign optimisation to improve business objectives, such as ROAS and CPA, delivering across a range of touch points; sales, store visits, online submissions, downloads etc.
• Complete and maintain all Performance platform certifications (Search, Display, Mobile, Video, Commerce).
• Use data within platforms to provide insights for client teams & clients to use across other marketing and advertising channels.
• Ensure all reporting is clear, jargon-free and insightful for clients.
• Able to construct and present robust Implementation plans, that are grounded in strategic priorities.
• Brings innovation and creativity to the table, leveraging insights from across the market.
• Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings
• Responsible for the overall delivery of client trading KPI’s
• Collaborate closely with your Manager to identify, collate and showcase examples of great work from within the team, both internally and externally.
• Build the agency’s reputation by contributing to entries for awards and competitions
• Contribute to thought leadership across the agency’s owned assets (Website, Social, EDM’s etc.)
• Share relevant and insightful commentary internally, for the broader agency.
• Be a positive face of the agency at industry events, either related to clients’ category or our media partners.
• Develop market leading profile via strong relationships internally and externally

Skills And Experience

• Experience leading a team
• Passion for Search, Social, Programmatic, E-Comm, Data and Tech, with extensive agency experience
• Strong, up to date, media landscape knowledge (confidently able to articulate macroeconomic and consumer trends and forecast challenges/opportunities for clients).
• Highly skilled communicator, with excellent presentation skills
• Excellent analytical and problem-solving skills, with the patience to examine detail and create solutions.
• Collaborative and astute - able to build trust and respect within a network.
• First class negotiation skills
• Results Driven. Passionate about delivering business results for clients, with the ability to identify and clearly articulate what’s working and why

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.

About Us

Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people. Havas has developed a fully integrated model covering all communications activities. The teams of the three business units, Creative, Media and Health & You, work together with agility and in perfect synergy to offer clients tailor-made, meaningful, innovative and entertainment-oriented solutions that support them in their positive transformation.

Life at Havas

We take great pride in our Havas family. They bring many unique personalities, perspectives and passions to their work. Collaboration is at the core of how we operate, and Havas Villages are the homes we work in. We encourage our people to take advantage of our many opportunities to learn and grow. Through local agency training sessions, our unique global and development programs, we offer our people endless opportunities to explore.

Havas Creative Network

At Havas, we believe creativity isn’t just a description of our business, it is part of our agencies’ DNA. We bring together some of the industry’s most creative and accomplished agencies. By combining creative expertise with the strategic and innovative power of our Villages, we can build seamless teams around the individual needs of each of our clients.

Havas Media Network

We create the best media experience, capitalizing on the most meaningful media to build more meaningful brands. We know how to connect a client with their target audience – in the context of where they are, through the content they pay attention to. We deliver this expertise through the Mx System, our global operating methodology and strategic planning process, that creates value for our clients by turning consumer intelligence into clear growth targets, aligning stakeholders and KPIs, and measuring the impact of media experiences.

Havas Health

Driven by human purpose and focused on the betterment of humanity through health, Havas Health & You leverages a global collection of experts and individuals to help people everywhere live healthier lives. With a spirit rooted in innovation, creativity, and education, we are dedicated to delivering consistent excellence and groundbreaking work.