Senior Account Executive

Agency : Red Agency

Job Description :

Join Havas Red's PR team on a journey to success as a PR Lifestyle SAE This exciting opportunity is open to candidates based in Melbourne.

About HAVAS Red

We are powered by a team with undeniable passion, fearless ambition and incredible ideas.

As pioneers in earned-first communications we believe our best work happens when we shape a singular creative idea to live in any owned, earned, social and paid channel.

Our 80+ Redsters across offices in Sydney, Melbourne and Brisbane are smart, hungry, and creative, bringing together a chorus of integrated comms functions including media relations, content creation, social media, influencer marketing, activations, and issues management. We’re trusted by clients ranging from global brands to Australian icons, to some of the fastest growing companies around.

We are part of the HAVAS PR Network, the PR and communications arm of the HAVAS Group that comprises over 40 agencies in over 25 markets worldwide. In Australia, HAVAS Red sits within the HAVAS Village, a brilliant group of agencies and specialisms across communications, advertising, media, and public affairs.

Role Overview

The Senior Account Executive will assist the Account Director and wider team to deliver the best work possible across campaign development, implementation and insightful media and social channel monitoring and reporting.

This is an emerging practitioner's role and requires a degree in Communications, Public Relations or Journalism (or similar), strong computer skills especially in Microsoft Office and Excel, a minimum two year's full-time agency or similar experience and proven proficiency to perform tasks required to a high standard.

The position reports to an Account Director (or above) with whom the person works on a daily basis and requires accountability for personal and team outputs and outcomes, under supervision but with more autonomy than an Account Executive. A Senior Account Executive may line manage Interns and Account Coordinators.

Knowledge Requirements

This position requires a broad knowledge spectrum, including:

• The ever-changing Australian media landscape and use of new media
• The communications industry, theories and practice
• Australian politics, society, news, influencers and social media
• The agency's clients, their industry sectors, customers and stakeholders/key influencers
• The legal and ethical behavioural expectations of Australian communication practitioners
• The agency's history and current operational priorities including collaboration within the Havas Village

Skills

• Media relations activity including strategic relationship building and maintaining
• Communications measurement and evaluation: Media tracking, analysis and reporting
• Development of communications plans and relevant media materials including briefs, releases and speaking notes
• Design and creativity: Ability to create aesthetically pleasing client facing documents and contribute to creative ideations and brainstorms
• Appropriate stakeholder, agency and client relations
• Presentation: confidence in presenting to stakeholders, client and agency
• Issues and crisis communications (desirable not required)
• Routine financial management tasks
• Audience insights and target demographics
• Social and digital strategy/community management (desirable but not required)
• Business development

Personal Application

• Uses verbal and non-verbal communication strategies to communicate clearly and successfully in a wide range of situations
• Demonstrates initiative and proactivity
• Demonstrates professional conduct at all times
• Completes tasks within set deadlines with good attention to detail
• Successfully coordinates numerous tasks under pressure
• Contributes strongly to team effectiveness
• Solution Orientated: Clearly outlines problems and suggests solutions
• Proactively identifies personal areas for improvement
• Able to apply learning needs to create a career plan
• Understands all technology available for the task
• Reviews own performance
• Uses critical reading skills to interpret information from texts

Areas of Responsibility

General

• Liaise and attend meetings with clients, media, prospective clients and internal teams (Havas Red and broader Havas Village)
• Produce meeting reports noting actions and ensuring appropriate interaction and follow up
• Maintain and update client, media and supplier databases
• Manage keeping coverage tracker up to date with PR coverage across product, corporate and consumer/lifestyle and assist the team with reporting duties
• Assist with the design and content of documents and proposals
• Participate as an active and interested team member, providing support to colleagues and taking every opportunity presented to learn and develop the 'art of consulting' including approach, response, message and knowledge delivery
• Participate in brainstorms to generate media strategies and story ideas
• Complete timesheets daily with required detail around what was done, ensuring all time is tracked, billing a minimum average of 6.5 billable hours to client work per day
• Follow company policies and procedures

Media and Influencer Relations

• Prepare and keep up to date accurate, relevant media distribution lists and stay on top of media landscape or industry changes
• Have sound media relationships across mainstream and specialist outlets relevant to client base
• Build relationships with influencers relevant to client base
• Develop high quality media releases, pitches and materials, including research, writing, editing, collating and distributing through relevant social media channels
• Proactively follow up media to achieve agreed KPIs
• Respond to and follow up media enquiries in a timely and efficient manner
• Monitor and report on client and industry media activity ensuring media coverage is provided in the best quality and as quickly as possible
• Maintain, develop and track an active press-fleet loan program
• Plan and carry out media research and advise team on relevant opportunities for clients in consultation with account managers
• Consumer/lifestyle PR stories - Creative thinking of press office angles and partnerships or collaborations
• Actively participate in brainstorms to generate media strategies and story ideas

Digital/Social

• Awareness of client, industry and competitor social media activity
• Awareness of content calendars within relevant team/s
• Develop, post and monitor social media content as directed

Event Management

• Assist in event management including research, venue, catering and talent selection and management
• Coordinate guest lists, devise and dispatch invitations and manage RSVPs
• Provide quality control and hands on support
• Assess risks and develop contingencies

At Havas, we are committed to building a future that is inclusive to all, where you can bring your whole self to work and feel valued, respected, and supported to succeed. We encourage people from diverse backgrounds, identities, beliefs, age, and abilities, including Aboriginal and Torres Strait Islander people, to apply for this or any role with us.

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Contract Type :

Permanent