Director, AI Agent Commerce

_Position at LeadVenture

About Us

LeadVenture is the market-leading SaaS provider powering dealer success. Our solutions include digital retailing, eCommerce, digital marketing and eCatalog solutions for dealerships across 13 industry verticals including powersports, marine, RV, pre-owned auto, agriculture and more. We host more than 50,000 dealership online storefronts with numerous layered apps such as inventory management, lead management, email marketing, eCommerce and many more. These digital storefronts connect dealers with online shoppers through best-in-market online consumer experiences. Our solutions enable optimal inventory merchandising while maximizing qualified lead generation. We collect and publish data on millions of vehicles and parts for hundreds of catalog and aftermarket providers—including OEM and aftermarket parts, garments and accessories—and syndicate data to popular marketplaces like eBay, Facebook Marketplace, Craigslist, Amazon, Walmart and others. We are recommended by nearly 5,000 OEMs to their dealer networks, including BRP, Polaris, Goodyear and many more.

Our family of brands includes Dealer Spike, Dealer Car Search, Net Driven, Interact RV and Frazer Computing. Each one is an industry leader in driving consumer engagement and maximizing lead generation for dealers. LeadVenture’s 1,500 team members around the world wake up each day thinking about how to help our local, independent dealers around the world grow their businesses. Our investors include the private equity firms True Wind Capital and TA Associates.

About the Role:

We are seeking a Director, AI Agent Commerce who will be the strategic owner for making dealer inventory and lead systems agent-accessible and preferred by AI ecosystems (e.g. ChatGPT, Gemini, Perplexity, etc.) This person ensures that AI agents talk to us first, not to CycleTrader or BoatTrader.

This role can be onsite, hybrid or fully remote.

Here is more of what you’ll get to do:

Define and Launch the Agent API / Schema Layer

• Lead the design of a dealer inventory and lead API purpose-built for AI agent consumption (OpenAPI spec, schema.org alignment, authentication, data normalization, rate limiting).
• Work with LeadVenture engineering and dealer platform teams to make all sites “agent-readable” — structured data, canonical tags, metadata.
• Oversee API developer documentation and sandbox for external AI ecosystem integration.

AI Ecosystem Partnerships

• Build relationships with OpenAI, Google DeepMind (Gemini), Anthropic, and Perplexity to register and verify LeadVenture as an official data partner or “Action provider.”
• Negotiate inclusion in official “AI Commerce” data feeds or integrations.
• Identify emerging agent platforms and secure early inclusion (especially in automotive/commerce categories).

Internal Product & GTM Strategy

• Partner with Product and Sales to define how “AI-Ready Dealerships” become a differentiator (marketing message, pricing, enablement).
• Work with Dealer UX teams to make sure dealer websites and CRMs surface “AI-generated leads” clearly and reliably.
• Educate internal stakeholders — this is a platform initiative, not just an API project.

Data Governance & Attribution

• Define standards for lead attribution, consent, and privacy compliance (GDPR/CCPA).
• Develop telemetry for “agent-originated” leads and conversion analytics.
• Ensure structured data and content governance align with search engine and AI crawler best practices.

Thought Leadership / Ecosystem Influence

• Represent LeadVenture in AI commerce working groups, schema.org forums, or vertical trade organizations.
• Publish or speak publicly about “Dealer AI Commerce Protocol” to position LeadVenture as the de facto standard in this space.

You’ll thrive in this role if you have:

• 7–10+ years in Product/Platform Strategy and leadership (e.g., API-driven ecosystems, data syndication, marketplace integrations).
• Technical literacy - Strong understanding of OpenAPI, JSON-LD, structured data, RESTful design, and web crawling / SEO mechanics. Doesn’t have to be a hands-on coder, but must translate between engineering and commercial strategy.
• AI Ecosystem Fluence - Deep familiarity with LLMs, ChatGPT Actions, API integrations, and emerging “agentic commerce” protocols. Bonus: experience partnering with OpenAI, Google, or similar.
• Automotive/Powersport/E-Commerce Context - Understands marketplace dynamics, lead funnels, dealer CRMs, and 3rd-party aggregator economics (CycleTrader, BoatTrader, Autotrader).
• Partnership DNA - Can negotiate technical + commercial partnerships with major AI players and marketplaces.
• Evangelism & Influence - Capable of being LeadVenture’s external face for “AI-Ready Dealerships” — credible with developers, OEMs, and the Board alike.

LeadVenture provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, LeadVenture complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfer, leaves of absence, compensation, and training.

LeadVenture expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of LeadVenture’s employees to perform their job duties may result in discipline up to and including discharge.