Director, Battlefield Performance Media

1 Month ago • 10 Years + • $170,500 PA - $259,300 PA

Job Summary

Job Description

Electronic Arts is seeking a Director, User Acquisition/Performance Media to lead the growth of the Battlefield Franchise within the Live Service Marketing Organization. This role involves leading a team of data-driven marketers specializing in user acquisition across PC, console, and mobile platforms. The director will develop multi-year paid user acquisition strategies, focusing on privacy, AI, and lifecycle management. Key responsibilities include partnering with various internal teams on go-to-market strategies, educating senior partners to maximize investment returns, refining ROAS models, and setting ROAS targets. The position requires improving strategies to grow revenue and crafting clear, data-driven narratives for senior management.
Must have:
  • 10+ years experience in performance marketing
  • Experience managing demand generation & player acquisition funnel
  • 5+ years leadership/team manager experience
  • Experience managing AAA game media budgets
  • Ownership and problem-solving skills
  • Understanding of UA algorithms, measurements, creative best practices
  • Passion/knowledge for video games
Good to have:
  • BA/BS Degree in marketing/finance or quantitative field
Perks:
  • Paid time off (3 weeks per year to start)
  • 80 hours per year of sick time
  • 16 paid company holidays per year
  • 10 weeks paid time off to bond with baby
  • Medical/dental/vision insurance
  • Life insurance
  • Disability insurance
  • 401(k)

Job Details

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.


We are looking for a Director, User Acquisition/Performance Media to join the Live Service Marketing Organization. You will report into the Sr. Director Franchise Performance Media, and be directly responsible for growing the Battlefield Franchise. 


Responsibilities

  • Lead a high-performing team of data-driven marketers specializing in user acquisition for Battlefield on PC, console and mobile

  • Seek out performance media solutions to critical business problems to help us grow and achieve our goals

  • Partner with the Brand, product marketing, channel marketing, creative and studio teams on go-to-market strategies 

  • Educate and influence senior partners in Studio, Fan Growth, Creative and Publishing to maximize investment returns

  • Collaborate with Analytics and Finance partners to refine ROAS models to optimize performance metrics.

  • Lead ROAS target setting with the Battlefield studio and commercial teams to hit games’ top and bottom line returns. 

  • Develop multi-year paid user acquisition strategy that considers privacy landscape, use of AI and deep lifecycle management connection.

  • Change agent for advertising partner roadmaps to better meet business demands

  • Improve strategies to grow and maximize revenue for titles 

  • Craft clear data-driven narrative to senior management 


Requirements

  • 10+ years’ experience in performance marketing, managing demand generation & the player acquisition funnel across PC, console and mobile games 
  • 5+ years of experience in leadership/team manager role
  • Experience managing AAA game media budgets 
  • Ownership, accountability & ability to solution complex problems.
  • In-depth understanding of user acquisition algorithms, Measurements, and creative best practices.
  • BA/BS Degree in marketing/finance or equivalent quantitative field
  • Passion/knowledge for video games

COMPENSATION AND BENEFITS

The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). 

PAY RANGES

* British Columbia (depending on location e.g. Vancouver vs. Victoria) * $151,800 - $208,900 CAD
* California (depending on location e.g. Los Angeles vs. Sacramento) * $170,500 - $259,300 USD
* Washington (depending on location e.g. Seattle vs. Spokane) * $167,300 - $238,500 USD

In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity.

In British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity.



About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

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