Director, Creative Lead (Venmo)

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy.

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards. Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade.

Our beliefs are the foundation for how we conduct business every day. We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We’re seeking a highly strategic, results-oriented Senior Creative Leader to drive the orchestration and delivery of integrated brand and marketing initiatives across all consumer-facing touchpoints for Venmo. This senior-level role operates at the intersection of brand strategy, creative execution, and digital innovation, ensuring that Venmo’s brand foundations and campaigns are insight-led, tech-enabled, and tightly aligned with business outcomes.

Job Description:

Essential Responsibilities:

• Develop and articulate clear functional strategy and objectives in alignment with brand marketing strategy and operations requirements to deliver compelling results
• Negotiate with and influence decision-making reaching the senior executive level
• Identify and resolve unique situations of substantial significance in field of brand marketing
• Allocate resources, responsibly and apply creativity to convey a consistent and compelling brand message
• Provide support, coaching and guidance to others to build strong brand recognition and loyalty
• Support and mentor less-experienced roles to provide an example of innovation, excellence, and day-to-day learning

Minimum Qualifications:

• Minimum of 15 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

As a cross-functional leader, you will manage high-visibility, complex brand and marketing programs from concept to launch—partnering closely with internal stakeholders, executive leadership, cross-disciplinary creative teams, and external agency partners. Your ability to navigate between big-picture brand vision and operational precision will be critical to delivering multi-channel campaigns that resonate, perform, and scale globally.

Key Responsibilities

Brand & Creative Excellence

• Champion and implement Venmo’s brand foundations, including Visual Identity, Verbal Identity (ensuring consistency across Marketing and Product), and overall foundational strategy (naming conventions, positioning).
• Manage and enforce brand approvals: maintain brand guidelines (Brand HQ), oversee logo/wordmark usage in partnerships, and ensure brand fit across campaigns, activations, and product applications.
• Serve as brand steward and creative champion, ensuring consistency, integrity, and excellence across all consumer-facing experiences.

Integrated Marketing & Campaigns

• Own the strategic development and day-to-day management of integrated advertising campaigns and marketing programs from inception through delivery.
• Translate business goals into actionable marketing plans and creative briefs, aligning program execution with brand and performance objectives.
• Serve as the main point of contact between internal stakeholders, leadership, and agency partners created best-in-class creative.
• Partner closely with creative teams to guide campaign development, ensuring strategic alignment and adherence to Venmo’s brand identity and creative standards.

Branded Experiences & Touchpoints

• Lead the creation of branded product experiences, spanning physical (Venmo Debit Card and Credit Card) and digital experiences.

Creative & Production Leadership

• Build and lead Venmo’s rapid, agile creative and production arm—overseeing intake, resourcing, and execution of briefs with internal teams and external agencies.
• Manage creative team output across design, copy, and production for high-priority initiatives.
• Tackle reactive/quick-turn creative and content needs

Leadership & Team Development

• Lead and grow a team of program managers and creative project managers to build scalable processes and best practices.
• Manage relationships with external agencies and production partners to ensure quality, timeliness, and cost-effectiveness.

Qualifications

• 12+ years of experience in account management, program management, and brand marketing—preferably within a creative agency or brand environment.
• Proven track record of leading large-scale brand and advertising programs across digital, social, video, and traditional media.
• Strong understanding of brand identity systems, creative workflows, and marketing campaign lifecycles.
• Excellent communication, leadership, and problem-solving skills.
• Ability to think both strategically and tactically in a fast-paced environment.
• Experience collaborating with cross-functional teams (media, analytics, creative, production) in-house at a high-growth brand or Fortune 500 company.
• Background in consumer-facing industries such as tech, retail, CPG, or lifestyle.

Subsidiary:

PayPal

Travel Percent:

0

PayPal is committed to fair and equitable compensation practices.

Actual Compensation is based on various factors including but not limited to work location, and relevant skills and experience.

The total compensation for this practice may include an annual performance bonus (or other incentive compensation, as applicable), equity, and medical, dental, vision, and other benefits. For more information, visit https://www.paypalbenefits.com

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The US national annual pay range for this role is $152,500 to $262,350

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us

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For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com

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Who We Are:

Click Here

to learn more about our culture and community.

Commitment to Diversity and Inclusion

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com

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Belonging at PayPal:

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community

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We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click **here

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