Director, CRM Franchise Strategy

2 Months ago • 10 Years + • Account Management

Job Summary

Job Description

Electronic Arts is seeking a Director, CRM Franchise Strategy to drive effectiveness across the EA Experiences organization. This role focuses on business operations, fan intelligence, and internal technology solutions. The Director will be responsible for designing, delivering, and optimizing multi-channel CRM programs for EA Entertainment brands like Sims, Skate, and Apex. Key responsibilities include developing a 3-year roadmap, leading product design and implementation of CRM programs, managing and coaching CRM teams, developing closed-loop mechanisms and reporting, managing roadmap prioritization, and influencing EA's approach to experience design, personalization, and product management. Collaboration with Analytics, Data Science, Marketing, Commercial, and Platform teams is essential to generate insights and deliver personalized content and offers, ultimately achieving business goals.
Must have:
  • 10+ years experience in a marketing role with scaled digital products
  • 5+ years experience managing teams
  • Experience building products using customer behavior and data
  • Experience measuring and improving program performance metrics
  • Demonstrated ability to work across multiple partner teams
  • Demonstrated excellence in written and verbal communication
Good to have:
  • Experience working with a Marketing Tech stack (e.g. Salesforce Marketing Cloud, Adobe)
  • Experience building solutions that drive Marketing and Commercial outcomes
  • Marketing and Commercial team experience
  • Experience managing and working with distributed/remote teams
Perks:
  • Complimentary games

Job Details

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. Pour visualiser la description de poste en français, veuillez sélectionner le français dans le menu déroulant au haut de la page. The Office of the CXO drives effectiveness across the EA Experiences organization with a focus on excellence in business operations, comprehensive fan intelligence, plus internal technology and business solutions. We are horizontal connectors empowering teams across the Experiences organization with the strategic prioritization, investments, resources, data, insights, and technology required to accelerate business outcomes in service of our goals. As Director, Entertainment Franchise CRM, you will be responsible for designing, delivering and optimizing our multi-channel CRM programs. Reporting to the Senior Director of Franchise CRM, you will have a strong understanding of EA Experiences’ strategy and will lead the development and implementation of cohesive CRM player journeys to deliver on our franchise engagement, retention and monetization goals.  Your scope will include EA Entertainment brands (Sims, Skate, Apex, etc.) and you will work closely with our world-class studio teams to ensure our CRM programs deliver for our player.  You will partner closely with your peers on the CRM team as well as our studio, marketing, commercial and platform teams to delight our customers.  This is a full-time role with an on-site 3 day a week hybrid work model. Your Responsibilities:
  • Deliver 3-year roadmap for our EA Entertainment Franchise CRM programs ensuring they meet both short and long-term needs.
  • Lead the product design, implementation and operations of our EA Entertainment Franchise CRM programs, working closely with our studio live operations teams to ensure they meet the needs of our players.  
  • Lead the EA Entertainment Franchise CRM teams providing coaching to help team members deliver results and further their careers.
  • You will develop closed-loop mechanisms and reporting to audit your team's results, ensuring the future scalability of your products and operations.  
  • Manage roadmap prioritization according to EA Experiences goals/frameworks
  • Serve as a product thought leader across EA, influencing our approach in areas such as experience design thinking, product optimization, player personalization and product management.
  • Collaborate with Analytics and Data Science teams to generate insights, reporting, and recommendation engines for personalized content and offers.
  • Evaluate complex business and technical requirements in partnership with CRM technology, channel, creative and analytic teams.
  • Partner with Experiences team peers (Brand, Communications, Commercial, etc.) to ensure your products are fit for purpose and delivering on our business goals.
Your Qualifications:
  • 10+ years experience in a marketing role with scaled digital products.
  • 5+ years experience managing teams.
  • Experience building products and programs that utilize individual customer behavior and data.
  • Experience in measuring and improving program performance metrics
  • Experience working  with a Marketing Tech stack (e.g. Salesforce Marketing Cloud, Adobe, etc.)
  • Experience building solutions that drive Marketing and Commercial outcomes to achieve business targets.
  • Demonstrated ability to work across multiple partner teams, with Marketing and Commercial team experience a plus.
  • Experience managing and working with distributed/remote teams
  • Demonstrated excellence in written and verbal communication.


About Electronic Arts
We’re proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth.

We adopt a holistic approach to our benefits programs, emphasizing physical, emotional, financial, career, and community wellness to support a balanced life. Our packages are tailored to meet local needs and may include healthcare coverage, mental well-being support, retirement savings, paid time off, family leaves, complimentary games, and more. We nurture environments where our teams can always bring their best to what they do.

Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.

Similar Jobs

Blinkhealth - Supervisor, Pharmacy Operations (Claims and Patient Outreach)

Blinkhealth

Pittsburgh, Pennsylvania, United States (On-Site)
3 Months ago
Apple - Feedback Health Management Analyst

Apple

Austin, Texas, United States (On-Site)
3 Months ago
WebFX - Jr. Digital Marketing Specialist - Strategy Track

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
10 Months ago
Aledade - Vice President, Turnkey

Aledade

Arlington, Virginia, United States (Remote)
2 Months ago
Synechron - Senior .NET Developer (Emerging Technologies - Blockchain, AI, IoT)

Synechron

Chennai, Tamil Nadu, India (On-Site)
1 Year ago
Saxo Bank - Account Manager, Saxo Institutional Service

Saxo Bank

Singapore (On-Site)
1 Month ago
GHX - Technical Account Manager

GHX

United States (On-Site)
1 Month ago
ElevenLabs - Account Executive - Japan

ElevenLabs

Tokyo, Japan (Remote)
5 Months ago
Nice - Principal Technical Account Manager

Nice

Bentonville, Arkansas, United States (On-Site)
1 Month ago
Tesla - Associate Account Manager

Tesla

Hoenheim, Grand Est, France (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Trend Micro - (Sr.) Software Engineer in Windows Agent

Trend Micro

Taipei City, Taiwan (On-Site)
2 Months ago
Zinnia - Performance Marketing Specialist - SEM & Emerging Channels

Zinnia

Atlanta, Georgia, United States (Remote)
2 Months ago
ElevenLabs - Events Manager

ElevenLabs

Spain (Remote)
2 Months ago
Apple - Brazil Country Analyst - Apple Maps

Apple

Cupertino, California, United States (On-Site)
3 Months ago
Internet Brands - Associate Business Data Analyst

Internet Brands

Los Angeles, California, United States (On-Site)
3 Months ago
WebFX - SEO Link Builder

WebFX

Philippines (Remote)
4 Months ago
Aftershock Media Group - Director of Accounts, Influencer Marketing

Aftershock Media Group

(Remote)
5 Months ago
Saxo Bank - Head of Client Funding, Reporting & Referrals Experience

Saxo Bank

Tokyo, Japan (On-Site)
3 Months ago
Sony Interactive Entertainment - PlayStation Studios QA PC Test Specialist

Sony Interactive Entertainment

Tokyo, Japan (Hybrid)
4 Months ago
WebFX - SEO Specialist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
10 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Montreal, Quebec, Canada

Next Level Games - Intermediate Producer

Next Level Games

Vancouver, British Columbia, Canada (Hybrid)
1 Month ago
WaveApps - Technology Operations & Program Manager

WaveApps

Toronto, Ontario, Canada (Remote)
5 Months ago
Wind River - Software Development Engineer – Cloud Native

Wind River

Ottawa, Ontario, Canada (On-Site)
1 Month ago
Ubisoft - Senior Textures Artist

Ubisoft

Montreal, Quebec, Canada (Hybrid)
3 Months ago
PwC - PwC Private, Cross Border Tax, Manager (Bilingual FR/EN)

PwC

Montreal, Quebec, Canada (On-Site)
10 Months ago
Ansys - R&D Verification Engineer II

Ansys

Waterloo, Ontario, Canada (On-Site)
1 Month ago
Survay Monkey - Payroll Manager (Fixed Term Contract)

Survay Monkey

Ottawa, Ontario, Canada (Remote)
2 Months ago
Blazesoft - System Economy Manager (Gaming)

Blazesoft

Vaughan, Ontario, Canada (On-Site)
3 Months ago
extreme network - Senior Data Engineer - UI / backend

extreme network

Ontario, Canada (Hybrid)
4 Months ago
GlobalStep - Localization Video game Tester (LQA – German)

GlobalStep

Montreal, Quebec, Canada (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Account Management Jobs

GOAT Group - Manager, CRM

GOAT Group

United States (Remote)
3 Months ago
CRB workforce  - Technical Account Manager

CRB workforce

Denver, Colorado, United States (Hybrid)
3 Months ago
PayPal - Sr Account Rep, Large Enterprise

PayPal

Madrid, Community Of Madrid, Spain (Hybrid)
2 Months ago
Collaborative Robotics - Senior Technical Account Manager, Public Sector and Military

Collaborative Robotics

United States (Remote)
3 Months ago
Sony Interactive Entertainment - Senior Account Manager (Japan Strategic Accounts)

Sony Interactive Entertainment

Tokyo, Japan (Hybrid)
5 Months ago
Harvey - Mid Market Account Executive

Harvey

New York, New York, United States (On-Site)
1 Month ago
Saviynt - Account Executive

Saviynt

Melbourne, Victoria, Australia (On-Site)
1 Year ago
gaming realms - Account Manager

gaming realms

United Kingdom (Remote)
1 Month ago
Trend Micro - Major Account Manager Financial Sector

Trend Micro

Bogota, Colombia (Remote)
1 Month ago
USE Insider - Account Executive - Colombia

USE Insider

Bogota, Colombia (Hybrid)
1 Month ago

Get notifed when new similar jobs are uploaded

About The Company

Hyderabad, Telangana, India (Hybrid)

Hyderabad, Telangana, India (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

Austin, Texas, United States (Hybrid)

Redwood City, California, United States (Hybrid)

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia (On-Site)

Vancouver, British Columbia, Canada (Hybrid)

Birmingham, England, United Kingdom (Hybrid)

Orlando, Florida, United States (Hybrid)

Stockholm, Stockholm County, Sweden (Hybrid)

View All Jobs

Get notified when new jobs are added by Electronic Arts

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug