Product Manager, Advertising & Sponsorship

Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen.

The Office of the CXO (oCXO) at EA Experiences is dedicated to enhancing organizational effectiveness. We drive business planning, workforce development, and investment strategies across the company, ensuring operational excellence. Our team provides critical fan insights and internal technology solutions to seize opportunities and achieve our goals, benefiting both our community and business. Our top priority is to empower teams and accelerate business outcomes through technology-based solutions

As a Product Manager reporting into the Advertising & Sponsorships Team, you will shape the future of in-game sponsorships by leveraging your expertise in gaming and adtech. You will collaborate closely with all of EA's studio teams, ensuring the seamless integration of new ad inventory. Your role is critical in executing our sponsorship and advertising tech program roadmap and ensuring its success. You will work in hybrid work model out of our Burnaby studio.

Responsibilities

• Support the identification and expansion of new and current in-game sponsorship opportunities by leveraging insights from behavioral data, market research, and brand feedback.
• Adapt quickly to different game environments, genres, and production workflows to support a wide range of ad and sponsorship integrations.
• Assist in aligning stakeholders by preparing materials, tracking feedback, writing proposals, and establishing engagement guidelines.
• Help maintain production schedules, tracking progress and flagging potential risks.
• Partner with Studio teams to support campaign execution processes and encourage opportunities for process improvement.
• Coordinate bespoke design requests by liaising between studios, partners, and internal teams.
• Maintain and update in-game inventory documents, specifications, and related records.
• Assist in standardizing workflows for content creation, ingestion, and deployment.
• Support the definition and documentation for testing, governance, and policies.
• Identify and escalate bottlenecks, suggesting process or tool enhancements where appropriate.
• Support Account and Sales team by finding new inventory, expanding current inventory, and streamlining operations for execution.

Qualifications

• Experience:
• Proven experience (3+ years) in a product management role in tech or gaming industries, with a focus on development, advertising, or monetization.
• Familiarity with project management and design software such as Jira, Monday, Miro, Figma, Photoshop, Google Drive, and/or Microsoft Office.
• Skills:
• Excellent problem-solving skills, with a data-driven and analytical mindset.
• Demonstrated ability to coordinate and execute complex projects with multiple stakeholders within tight timelines.
• Experience communicating, product updates, milestones, and progress to internal and external partners, with the ability to explain technical concepts to both technical and non-technical audiences.
• Showcase adaptability when working across multiple game studios, genres, and stakeholder groups, adjusting approach to meet varying processes, priorities, and creative needs.