Director, Global B2B Marketing

Description

Why Join AliveCor?

At AliveCor, we imagine a healthier world powered by access to personalized intelligent information. Heart disease kills more people than anything else in the western world, including all cancers combined. We're on a mission to be the world’s heart health partner by enabling access to quality heart care for everyone. AliveCor has pioneered over-the-counter medical EKG devices and continues to lead the way in empowering consumers and patients to take care of their heart. Using our FDA-cleared medical-grade hardware and software, hundreds of thousands of users have taken more than 100-million heart health measurements and counting.

Our vibrant team of people are attracted to AliveCor because they want to build something meaningful and AliveCor delivers: every day, customers tell us that we’ve saved lives. Join us in our mission!

The Opportunity

We are searching for a Global B2B Marketing Director to lead our Global Enterprise efforts. This person will be responsible for driving growth through product marketing and strategic B2B partnerships. We're a fast-paced, startup-style environment, so we need a creative and strategic leader who is ready to roll up their sleeves and make a direct impact with limited resources.

Job Duties and Responsibilities

• Cross-functional partnership across AliveCor business lanes to understand and develop business strategy, goals, growth initiatives, and ability to scale these initiatives into meaningful, optimized marketing campaigns and activities
• Own all downstream product activities of B2B portfolio for Enterprise customers including messaging, collateral development, customer segmentation and outreach, etc.
• Oversee and support the engagement with clinical societies to drive product awareness and endorsements
• Conduct broader market and targeted account research to identify and pursue new customer segments
• Develop and deploy customer- and sales- facing product training programs
• Support objection handling and competitive technology inquiries
• Collaborate with internal and external marketing teams to ensure timely, accurate delivery of marketing materials
• Define and refine value propositions, positioning, customer targeting, pricing strategies, and clinical evidence for new products
• Collaborate with Public Relations team to announce new programs and milestone at the corporate level
• Create and manage the campaign calendar
• Partner with the Web, Email, and Communications teams to create cohesive content strategy
• Develop, update and report on enterprise marketing metrics to senior leadership
• Keeping current with industry trends emerging and competitive technologies, and barriers to entry

Qualifications and Skills

• Must Have: 6+ years of B2B marketing experience in Medical Device sales
• Team management and mentorship a must
• Exceptional written and verbal communications skills
• A proven track record of driving business growth
• A self-starter who is willing to learn and collaborate while being an individual contributor to execute on priorities required to get stuff done
• A creative approach to problem solving, and the ability to problem-solve in real-time
• Success working cross-functionally and influencing teams
• A passion for AliveCor’s mission to help all people with chronic conditions live better and healthier lives
• A Master’s or bachelor’s degree in Marketing, Communications, Business or related field