Director of Lifecycle Marketing

As the Head of Lifecycle at Solace, you will shape communication with patients and advocates throughout their journey, from initial awareness to long-term engagement and retention. This role involves collaborating with cross-functional teams to refine lifecycle programs, test, and scale operational excellence across channels like email and SMS. Solace is a Series B startup, founded in 2022, aiming to redefine healthcare by connecting patients with expert advocates, operating with a lean, mission-driven, fully remote U.S. team.

Must Have

• Build and mentor a high-performing lifecycle marketing and retention team
• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention
• Lead the design, launch, and analysis of multi-channel lifecycle programs
• Oversee experimentation frameworks
• Collaborate cross-functionally with Product, Data, and Operations
• Understand and maintain complex automation workflows in Customer.io
• Ensure quality and compliance through rigorous QA
• Translate insights into strategy using performance data
• Stay abreast of industry trends and best practices in lifecycle marketing and CRM
• 10+ years of experience in lifecycle, CRM, or retention marketing, managing a team of at least 3
• Proven track record of owning and scaling multi-channel lifecycle programs
• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar)
• Strong understanding of A/B testing, experimentation design, and data-driven decision-making
• Experience collaborating with cross-functional partners
• Proficiency in data interpretation, reporting, and optimization
• Exceptional organization and attention to detail
• Ability to manage multiple priorities simultaneously
• A bias for action
• Applicants must be based in the United States

Good to Have

• Experience in healthcare, fintech, or other regulated industries
• Experience in a 3-sided marketplace
• Experience in a fast-paced startup environment

About the Role

As the Head of Lifecycle at Solace, you’ll be responsible for shaping how we communicate with patients and advocates throughout their journey — from initial awareness to long-term engagement and retention. You’ll collaborate closely with cross-functional teams to refine our lifecycle programs, test, and scale operational excellence across channels (email, SMS, and beyond). This is a hands-on role for a strategic thinker and team leader who thrives on ownership and iteration in a fast-moving environment.

About Solace

Healthcare in the U.S. is fundamentally broken. The system is so complex that 88% of U.S. adults do not have the health literacy necessary to navigate it without help. Solace cuts through the red tape of healthcare by pairing patients with expert advocates and giving them the tools to make better decisions—and get better outcomes.

We're a Series B startup, founded in 2022 and backed by Inspired Capital, Craft Ventures, Torch Capital, Menlo Ventures, and Signalfire. Our fully remote U.S. team is lean, mission-driven, and growing quickly. Solace isn't a place to coast.

We're here to redefine healthcare—and that demands urgency, precision, and heart. If you're looking to stretch yourself, sharpen your edge, and do the best work of your life alongside a team that cares deeply, you're in the right place. We’re intense, and we like it that way.

What You’ll Do

• Build and mentor a high-performing lifecycle marketing and retention team of 2 Lifecycle Associates, and 1 Lifecycle Manager. Foster a culture of collaboration, experimentation, and results-driven performance.
• Own and optimize the end-to-end patient lifecycle across acquisition, onboarding, engagement, and retention.
• Lead the design, launch, and analysis of multi-channel lifecycle programs that drive measurable improvements in activation, conversion, and patient satisfaction.
• Oversee experimentation frameworks—from hypothesis creation to measurement—and surface insights that fuel iteration and innovation.
• Collaborate cross-functionally with Product, Data, and Operations to ensure alignment, consistency, and scalability of all lifecycle efforts.
• Understand and maintain the complex automation workflows in Customer.io, leveraging segmentation, conditional logic, and personalization to deliver tailored experiences.
• Ensure quality and compliance through rigorous QA across communications, safeguarding accuracy, brand alignment, and regulatory adherence.
• Translate insights into strategy, using performance data to continuously refine targeting, creative, and cadence for optimal outcomes.
• Stay abreast of industry trends and best practices in lifecycle marketing and CRM. Continuously seek opportunities to enhance the patient and advocate experience through innovative strategies and technology.

What Success Looks Like

A high-performing lifecycle ecosystem that runs with precision, agility, and measurable impact — delivering the right message, to the right person, at the right time, every time.

Who You Are

• A leader with strong followership, and a collaborative partner who thrives on cross-functional work and constructive feedback.
• A strategic operator who can think holistically about the patient journey while staying curious and detail-obsessed in execution and logic.
• A data-informed marketer who loves using experimentation and analytics to improve every touchpoint.
• A builder and optimizer who can bring structure and process to fast-evolving environments.
• Excited to contribute hands-on in a high-growth, mission-driven startup.

What You Bring to the Table

• 10+ years of experience in lifecycle, CRM, or retention marketing — ideally in a consumer-facing environment and managing a team of at least 3.
• Proven track record of owning and scaling multi-channel lifecycle programs that deliver measurable business results.
• Deep familiarity with CRM platforms (Customer.io, Braze, Iterable, or similar) and dynamic personalization strategies using Liquid or conditional logic.
• Strong understanding of A/B testing, experimentation design, and data-driven decision-making.
• Experience collaborating with cross-functional partners (e.g., product, design, analytics, operations) to deliver seamless, customer-centric campaigns.
• Proficiency in data interpretation, reporting, and optimization; comfortable using dashboards or pulling reports to drive insights.
• Exceptional organization and attention to detail, with the ability to manage multiple priorities simultaneously.
• A bias for action — you move fast, make sound decisions, and thrive under tight timelines.
• Bonus: experience in healthcare, fintech, or other regulated industries, a 3-sided marketplace, or in a fast-paced startup environment.

Applicants must be based in the United States.

Fraudulent Recruitment Advisory

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