Director of Marketing

About the Role

AOL is evolving—and we’re looking for a seasoned, strategic, data-driven, and creatively sharp Director of Marketing to help lead the charge. This role sits at the intersection of brand, product, and business growth—responsible for shaping AOL’s perception in the market, deepening product engagement, and delivering revenue-driving campaigns that accelerate momentum.

You’ll lead a team of Product Marketing Managers and a Social Media Manager, partnering closely with cross-functional leaders across product, analytics, engineering, monetization, and creative. Together, you’ll deliver compelling campaigns that connect emotionally and functionally with users—building full-funnel strategies that drive platform adoption, grow revenue, and increase retention,  positioning AOL as an essential part of daily digital life.

Key Responsibilities

Strategic Leadership & Brand Positioning

• Own and evolve AOL’s brand and product marketing strategy—aligning messaging, positioning, and visual identity across all channels.

• Craft narratives that connect AOL’s heritage with today’s digital needs, clearly articulating our value in a crowded market.

• Establish clear marketing objectives and measurable KPIs tied to growth, engagement, retention, and monetization goals.

• Champion a culture of continuous testing, iteration, and learning to unlock new marketing opportunities.

• Oversee marketing budget allocation, ensuring efficient spend across media and production campaigns while maximizing ROI.

Go-to-Market Strategy & Campaign Development

• Lead integrated go-to-market (GTM) strategies for new products, features, and audience segments across mobile web, app, and desktop.

• Translate product functionality into compelling, user-centric messaging that drives awareness, adoption, and loyalty.

• Develop full-funnel, cross-channel campaigns that deliver both brand and performance results—including ad-supported models, subscriptions, and upsell paths.

• Bring expertise in agile product environments to align GTM timing with product roadmaps and release cycles.

Monetization & Revenue Growth

• Collaborate with Monetization and Product teams to craft marketing initiatives that unlock and expand revenue streams.

• Drive subscription-based product growth through clear, differentiated campaigns.

• Partner with CRM, lifecycle, and performance marketing teams to maximize revenue contribution and improve retention.

Audience Strategy & Insights

• Leverage analytics, user behavior, market research, and customer feedback to identify high-value audiences and optimize targeting strategies.

• Segment users by lifecycle stage, need state, and revenue potential to personalize messaging and boost conversion.

• Apply strong media planning acumen to balance paid, owned, and earned channel mix, optimizing for growth and efficiency.

Cross-Functional & Stakeholder Collaboration

• Act as a central marketing partner to Product, Engineering, Monetization, Analytics, and Creative teams—aligning on product roadmaps, capacity planning, and campaign prioritization.

• Drive clarity in roles and workflows, helping improve team velocity and reduce bottlenecks through structured planning and stakeholder alignment.

• Partner with Analytics teams to implement advanced measurement and attribution frameworks (e.g., SDK integrations, media mix modeling) to capture business impact.

Team Leadership & Operational Excellence

• Lead and mentor a high-performing team of PMMs and a Social Media Manager—setting clear goals, providing actionable feedback, and supporting career growth.

• Foster a collaborative, creative, and performance-driven team culture rooted in accountability and agility.

• Manage agency relationships, external partners, and cross-functional resources to ensure timely, high-quality campaign execution.

What You’ll Bring

• Minimum 12 years of applicable experience in brand, product marketing, or integrated marketing roles within media companies or consumer utility products. 

• Proven success leading product launches and full-funnel brand campaigns

• Strong understanding of product management, including roadmap planning, user value definition, and feedback loops

• Experience developing monetization-focused campaigns

• Confident team leader and people manager with a track record of coaching high-performing teams

• Comfortable navigating both strategic and executional aspects of marketing

• Excellent storytelling, collaboration, and communication skills

Why Join Us?

This is a unique opportunity to redefine one of the internet’s most iconic brands. AOL is on a mission to reconnect with culture, drive meaningful engagement, and unlock new growth opportunities. As Director of Marketing, you’ll be at the center of this transformation—leading a team, crafting strategy, and shaping the next chapter of AOL.

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

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