Director of Strategic Partnerships – Digital Signage

Introduction

Are you searching for an opportunity to play a key role in driving the dramatic growth of a highly successful software company?

At Poppulo, we’re working on what’s next in communications and workplace technology. As a pioneer in this industry, we understand that meaningfully reaching every employee is hard. And so is managing office space in a hybrid world. And so is improving the customer and guest experience. We exist to make each of these things easier. We exist to bring harmony to our customers.

And we do that at enterprise scale. Our omnichannel employee communications, customer communications, and workplace experience platform is trusted by over 6,000 organizations today, reaching more than 35M employees and delivering content to 500,000+ digital signs.

We know there’s no such thing as a “perfect" candidate - we’re all a work in progress and are growing new skills and capabilities all the time. We encourage you to apply for a position with Poppulo even if you don’t meet 100% of the requirements. We believe in fostering an environment where there is a diversity of perspectives, in hopes that we can all thrive.

Job Summary

The Director of Strategic Partnerships – Digital Signage is responsible for building and leading Poppulo’s partner ecosystem to accelerate the growth of our digital signage business. This role will identify, develop, and scale relationships with strategic partners — including AV/IT integrators, resellers, and global solution providers — who will advocate for and sell Poppulo’s solutions into their customer base.

Success in this role requires strong partner management expertise, deep understanding of the AV/IT and SaaS market, and the ability to design programs that create mutual value for Poppulo and its partners. The Director will set strategy, build a high-performing team, and collaborate across sales, marketing, product, and customer success to maximize partner-driven revenue.

The position reports to the Chief Revenue Officer and will play a key role in driving global go-to-market success for Poppulo’s digital signage solutions.

Key Responsibilities

• Define and Execute Partner Strategy

Develop and implement Poppulo’s digital signage partner strategy, focusing on recruitment, onboarding, and growth of high-value partners.

• Build and Scale Ecosystem

Establish a scalable partner program including tiering, incentives, and enablement frameworks to drive growth through resellers, integrators, and alliances.

• Deliver Revenue Growth

Own partner-related revenue targets, ensuring measurable contribution to overall ARR growth. Partner with sales leadership to align channel and direct sales strategies.

• Enablement & Advocacy

Design and deliver partner enablement programs, toolkits, and sales training to ensure partners effectively position and sell Poppulo solutions.

• Go-to-Market & Co-Selling

Collaborate with sales and marketing to launch joint GTM campaigns, drive pipeline generation, and execute co-selling motions with partners.

• Drive innovation through strategic alliance by leveraging Partnerships to accelerate adoption of Poppulo’s AI-Powered and Cloud based signage solutions.
• Industry Engagement

Represent Poppulo at industry and partner events, building market visibility and thought leadership.

• Cross-Functional Collaboration

Work closely with Product, Customer Success, and Marketing teams to ensure alignment between partner initiatives and overall company objectives.

Leadership Responsibilities

• Build and lead a high-performing team focused on partner management and ecosystem development.
• Demonstrate strong business acumen with a deep understanding of digital signage, SaaS, and AV/IT partner dynamics.
• Translate vision into action through structured planning, clear goals, and measurable outcomes.
• Foster a culture of collaboration, accountability, and customer success.
• Model Poppulo’s values and inspire confidence among partners, employees, and executive stakeholders.
• Operate with a global mindset, building partnerships that scale across diverse geographies.

Qualifications

• Bachelor’s degree in business, technology, or related field; advanced degree preferred.
• 10+ years of experience in channel sales, alliances, or strategic partnerships, within AV/IT, or digital signage industries as well as SaaS.
• Proven track record of building partner ecosystems and delivering measurable revenue growth through channels.
• Strong network across AV/IT integrators, VARs, and enterprise technology providers.
• Demonstrated leadership experience managing teams across regions.
• Excellent communication, negotiation, and stakeholder management skills.
• Ability to thrive in a high-growth, global, private equity-backed environment.

Why Us?

• An excellent workplace culture
• Competitive salary
• Company performance-related bonus
• Medical insurance
• Flexible working hours
• Educational assistance
• In-house soft skills training

Compensation

Annual base salary gross: $150,000-175,000 plus variable USD Annual, and is a similar competitive rate in Ireland. The base salary range represents the low and high end of the Company's contemplated salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and geographic location. The salary is one component of Company's total compensation package for employees. Other rewards and benefits include variable compensation, short-term incentives, health insurance (several options to choose from), accident and life insurance, access to the best in class learning and development platforms, flexible work arrangement, to name just a few!

Who We Are

We are a values-driven organization that encourages our employees to bring their authentic selves to work every day and empowers everyone to make a tangible impact on our products, clients, and culture. We offer a dynamic environment with driven, fun, and flexible individuals who thrive on challenge and responsibility. This is an opportunity to contribute to our culture and join a company that’s on the move.

We live the Poppulo values each day, as they are key to everything we do.

• Bring Your Best Self

We show up authentically, are self-aware and always strive to be better.

• See it. Own it. Solve it.

We proactively innovate and solve for our customers and each other. We set an example with high standards for our work. We foster a culture of learning, acknowledging our successes and our failures.

• Together We’re Better We value and celebrate our diversity. We learn from others, respecting their expertise, and focus on building trust. That's what makes us a team.

Named a Great Place to Work in 2015, 2016, 2017, 2018, 2019, 2020, and 2021, we are a fast-growing global technology company, with offices in Ireland, the US, and the UK.

Poppulo is an equal opportunity employer.

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