Director of University

Impact Theory is a rapidly growing subscription-based virtual university for business owners and entrepreneurs. We are seeking a visionary Director of University to lead our entire education and growth ecosystem. This role involves overseeing the strategy, operations, and growth of the virtual educational platform, ensuring an exceptional member experience, curriculum evolution, revenue growth, and community engagement. The Director will manage a high-performing cross-functional team and be accountable for subscriber growth, retention, and brand reputation, aiming to make the university the premier destination for ambitious entrepreneurs.

Must Have

• Develop and execute the long-term vision for the university’s growth, impact, and profitability.
• Align educational, marketing, and operational strategies to maximize subscriber acquisition, retention, and lifetime value.
• Lead the evolution of our course catalog, live events, and learning resources.
• Establish quality benchmarks for all educational content.
• Oversee the full membership lifecycle — from acquisition funnels to onboarding, engagement, and renewal.
• Direct the Performance Marketing Director and collaborate with marketing teams.
• Build systems, processes, and KPIs that ensure scalable growth while maintaining quality.
• Oversee budget allocation, forecasting, and performance tracking.
• Foster a thriving member community through online forums, networking events, and peer collaboration.
• 10+ years in leadership roles within subscription-based education, membership platforms, or online learning businesses.
• Proven track record of scaling a subscription-based education or training program from mid to large size membership bases.
• Demonstrated success in driving both acquisition and retention at scale.
• Deep understanding of marketing funnels, digital education, and community engagement.
• Exceptional leadership skills with experience managing cross-functional teams, including marketing, content, and operations.

Good to Have

• MBA or advanced degree in business, education, or a related field.
• Experience working with entrepreneurs, founders, or small business audiences.
• Strong network of industry experts and potential collaborators.

Perks & Benefits

• Medical/Dental/Vision Insurance Plans
• Life Insurance
• 401k
• Flexible PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

About Us

We are a fast-growing, subscription-based virtual university designed exclusively for business owners and entrepreneurs. Our mission is to equip high-achievers with the skills, strategies, and network to thrive in today’s dynamic marketplace. We blend world-class content, expert-led workshops, and a vibrant community into a single scalable platform — and we’re ready to take it to the next level.

We’re looking for a visionary Director of University to lead our entire education and growth ecosystem — someone who combines operational mastery, a passion for entrepreneurship, and a proven track record of scaling membership-based education models.

Role Overview

The Director of University will oversee the strategy, operations, and growth of our virtual educational platform. They will be responsible for the overall member experience, curriculum evolution, revenue growth, and community engagement, ensuring our university remains the go-to destination for ambitious entrepreneurs.

This leader will manage a high-performing cross-functional team, including the Performance Marketing Director, and will be accountable for subscriber growth, retention, and brand reputation.

Key Responsibilities

Strategic Leadership

• Develop and execute the long-term vision for the university’s growth, impact, and profitability.
• Align educational, marketing, and operational strategies to maximize subscriber acquisition, retention, and lifetime value.
• Drive data-informed decision-making across all initiatives.

Program & Curriculum Oversight

• Lead the evolution of our course catalog, live events, and learning resources to remain industry-leading and hyper-relevant.
• Establish quality benchmarks for all educational content and ensure a consistent, premium learning experience.
• Partner with industry experts, thought leaders, and internal faculty to expand offerings.

Subscription Growth & Retention

• Oversee the full membership lifecycle — from acquisition funnels to onboarding, engagement, and renewal.
• Direct the Performance Marketing Director and collaborate with marketing teams to optimize paid media, organic growth, and referral programs.
• Implement member success strategies that reduce churn and boost NPS.

Operational Excellence

• Build systems, processes, and KPIs that ensure scalable growth while maintaining quality.
• Oversee budget allocation, forecasting, and performance tracking.
• Ensure compliance with data privacy, consumer protection, and educational standards.

Community & Brand Building

• Foster a thriving member community through online forums, networking events, and peer collaboration.
• Represent the university as a thought leader at key industry events and within the entrepreneurial ecosystem.
• Cultivate brand trust and loyalty through authentic engagement and exceptional service.

Qualifications

Must-Have Experience

• 10+ years in leadership roles within subscription-based education, membership platforms, or online learning businesses.
• Proven track record of scaling a subscription-based education or training program from mid to large size membership bases.
• Demonstrated success in driving both acquisition and retention at scale.
• Deep understanding of marketing funnels, digital education, and community engagement.
• Exceptional leadership skills with experience managing cross-functional teams, including marketing, content, and operations.

Preferred

• MBA or advanced degree in business, education, or a related field.
• Experience working with entrepreneurs, founders, or small business audiences.
• Strong network of industry experts and potential collaborators.

Key Metrics for Success

• Subscriber growth rate (MoM, YoY)
• Churn rate reduction
• Member engagement scores
• Revenue per member / LTV
• Program satisfaction & NPS
• Curriculum adoption and completion rates

Compensation & Benefits

• Medical/Dental/Vision Insurance Plans
• Life Insurance
• 401k
• Flexible PTO Policy
• 1-year subscription to Audible
• Full employee access to Impact Theory University
• 2 Complimentary Books (Radical Confidence by Lisa Bilyeu and Principles by Ray Dalio)

Compensation for this role is salaried at $225,000 - $250,000 per year.

EQUAL EMPLOYMENT OPPORTUNITY & FAIR CHANCE HIRING

Impact Theory is an Equal Opportunity employer. We celebrate and embrace diversity, and believe the strongest teams are from a broad tapestry of backgrounds, perspectives, and skills. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected veteran status, or any other characteristics protected by applicable federal, state, or local law. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

California Compliance Notice

As required by California law, Impact Theory provides reasonable accommodations for qualified individuals with disabilities.

Note: This job description is intended to outline the general nature and level of work performed in this role. Responsibilities, duties, and activities may evolve over time at the company’s discretion.