Social Media Editor

About Impact Theory

Impact Theory is a mission-driven modern media company designed to create positive change in people’s lives through the creation of entertaining and empowering content. Designed as an integrated studio, Impact Theory develops and produces video games, webcomics, film & TV, as well as world-class YouTube and podcast content that has garnered half a billion views on YouTube alone. Regardless of type, Impact Theory’s content underscores the company's mission to ensure the global spread of a growth mindset through ideas and entertainment.

Job Summary

Reporting to the Director of Social Media, you as the Social Media Editor for Lisa Bilyeu and Women of Impact, will create visually compelling content that builds the Women of Impact and Lisa Bilyeu brands across social media. 

As our Social Media Editor, you will be responsible for editing captivating content across all social media platforms, including Instagram, Threads, TikTok, X, LinkedIn, YouTube Shorts & Community, and Facebook. You are dialed in on the latest social media trends, cultural moments, and know how to incorporate that into highly-relevant and shareable content for public figure social media accounts.

You will leverage your skills to capture visually striking photography and videography, then use desktop editing tools like Adobe Creative Suite, Final Cut Pro X, Blender, and similar applications to bring life to your conceptualized ideas. Your main goal is to create highly shareable content from idea to final product for our social media channels. 

Your Responsibilities

• Conceptualizing and Pitching: Must be able to ideate concepts that will enhance Impact Theory’s unique voice and identity with fresh, innovative ideas, as well as be able to articulate these concepts to stakeholders for alignment.
• Photography and Videography: Utilize your expertise in photography and videography to capture compelling visuals that tell our brand's story and captivate our audience. Must have experience capturing content for public figure(s).
• Proficiently operate cameras, lighting, and audio equipment for both planned and live shoots.
• Editing and Post-Production: Edit and optimize visual content using editing tools such as Adobe Creative Suite, Final Cut Pro X, Blender, and other relevant applications to ensure high-quality output.
• Edit and enhance photos and videos according to stakeholder feedback as well as brand guidelines.
• Maintain consistency in visual style and storytelling across all content.
• Social Media - Trend  Monitoring + Best Practices: Stay up-to-date with current social media trends, platforms, features, and best practices. Continuously explore new opportunities for growth and innovation in the social media landscape. Ensure that the brand is adopting the latest best practices in social media content.
• Collaboration: Collaborate and partner with different stakeholders on the execution of social in conjunction with marketing plans and product releases
• Brand Stewardship: Ensuring the content and digital expression reflects the Impact Theory brand.