[UPLIVE Team] Creative Strategist (App)

Amanotes is seeking a Creative Strategist with experience in multimedia or app creative production to join the UPLIVE Team in Ho Chi Minh City, Vietnam. This role involves partnering with UA and the creative team to produce high-performing ads and app store assets. Key responsibilities include researching market trends, planning agile creative cycles with clear hypotheses, managing end-to-end creative production tasks, analyzing performance metrics for actionable insights, and fostering collaboration with cross-functional teams to enhance overall creative capabilities, particularly leveraging AI tools for efficiency and innovation.

Must Have

• 2+ years experience in creative production, product design (PO, UI/UX) for mobile apps, or performance marketing
• Strong research and analysis ability
• Project management skills
• AI learning mindset
• Strong visual understanding and ability to give structured feedback
• Proven experience reviewing creative performance metrics (CTR, CVR, IPM, CPI)
• Skilled in writing clear briefs, documenting learnings, and communicating effectively
• Proficient in core creative tools (Figma, Photoshop, After Effects, or similar)

Perks & Benefits

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip (e.g., Korea, Japan)
• Sponsored sports activities (badminton, soccer, etc.)
• Sponsored overseas conferences and industry events for all levels
• Modern equipment/AI tools provided

We’re looking for a Creative Strategist with experience in multimedia or APP creative production. You’ll partner with UA and the creative team to produce high-performing ads and app store assets.

WHAT YOU WILL DO

• Learn, Research & Planning
• Play-test assigned games to understand USP, audience, and creative opportunities.
• Research trends, competitors, and emerging AI-driven creative patterns.
• Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to improve speed and outcomes.

Creative Production Support

• Manage creative tasks end-to-end using Agile project management to ensure clarity, prioritization, and fast iteration.
• Write actionable briefs, coordinate resources, and provide hands-on design support when needed.
• Use AI tools to explore variations, accelerate production, and enhance visual quality.

Analysis & Insights

• Review creative performance metrics and turn insights into actionable improvements.
• Use AI-assisted analysis to detect patterns and identify new creative opportunities.
• Maintain clear documentation of learnings, best practices, and references.

Collaboration & Communication

• Work closely with UA to understand goals and creative needs.
• Communicate progress, risks, and priorities clearly to stakeholders.
• Align expectations with the Creative Lead and cross-functional partners.
• Share AI workflows or useful findings with the team to raise overall capability.

QUALIFICATION

• 2+ years of creative production, product design (PO, UI/UX) experience for mobile apps, or performance marketing industry.
• Strong research and analysis ability: able to study trends, competitors, play-test games, and extract actionable creative insights.
• Project management skills: able to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources.
• AI learning mindset: familiar with or eager to adopt AI tools for ideation, variation, analysis, and workflow acceleration.
• Strong visual understanding (composition, layout, pacing) and ability to give structured, actionable feedback.
• Proven experience in reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements.
• Skilled in writing clear briefs, document learnings, and communicating effectively with cross-functional teams.
• Proficient in core creative tools (Figma, Photoshop, After Effects, or similar) at a functional level.

DEVICE QUALIFICATION

• PC or Macbook provided by the company.

WHAT WE OFFER

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.

How To Apply?

Click the button or contact us at talents@uplive.zone

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.