[UPLIVE Team] ASO Specialist

The ASO Specialist will join a new team, developing and implementing ASO strategies to boost app visibility and conversion rates. Responsibilities include keyword research, metadata optimization, A/B testing store assets, and analyzing app performance. The role involves monitoring competitor strategies, collaborating with UA teams, providing localized ASO, and testing AI-driven tools for efficiency and scalability.

Must Have

• 1+ year of experience in ASO with a proven track record of successfully improving app rankings (especially for casual, hyper-casual games with global traffic).
• Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors.
• Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai).
• Experienced in A/B testing store assets and analyzing conversion impact.
• Understanding of app localization strategies for different markets.
• Strong analytical skills with experience using data-driven insights to optimize ASO efforts.
• Familiarity with performance marketing and how ASO aligns with paid UA.
• Basic design, video editing skills and AI adoption.

Good to Have

• Knowledge of SEO principles and how they apply to ASO.
• Background in app monetization strategies (e.g., ad revenue, in-app purchases).

Perks & Benefits

• Competitive salary, 100% salary during probation.
• Performance bonus with 30% of company profit shared with no cap.
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check.
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year.
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development.
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time.
• Monthly/Bi-monthly team activity allowance.
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan.
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.

WHAT YOU WILL DO

• Be part of a new ASO team from the ground up, shaping its strategy and growth
• Develop and implement ASO strategies to increase app visibility and improve conversion rates
• Conduct keyword research, optimize metadata (title, description, keywords), and A/B test store assets
• Analyze app performance data to refine ASO strategies and drive organic user acquisition
• Monitor and report on competitors' ASO strategies and industry trends
• Work closely with UA teams to align ASO efforts with paid user acquisition campaigns
• Provide localized ASO strategies for different markets and regions
• Test and implement AI-driven ASO tools for efficiency and scalability

QUALIFICATIONS

• 1+ year of experience in ASO with a proven track record of successfully improving app rankings (please provide examples). Especially for casual, hyper-casual games with global traffic.
• Strong knowledge of App Store (iOS) and Google Play (Android) algorithms and ranking factors
• Proficiency in keyword research tools (e.g., AppTweak, Sensor Tower, MobileAction, Data.ai)
• Experienced in A/B testing store assets and analyzing conversion impact
• Understanding of app localization strategies for different markets
• Strong analytical skills with experience using data-driven insights to optimize ASO efforts.
• Familiarity with performance marketing and how ASO aligns with paid UA
• Basic design, video editing skills and AI adoption

NICE TO HAVE

• Knowledge of SEO principles and how they apply to ASO
• Background in app monetization strategies (e.g., ad revenue, in-app purchases)

WILL BE A PLUS

• You love music and music-related products
• Love to interact with mobile music games/ apps
• Prior experience in gaming industry
• Being comfortable with data and turning multiple sources of data into insights
• Entrepreneurial spirit: comfortable with uncertainties and changes in a fast-paced environment
• Fanatic learner: proactive learning and sharing knowledge

WHAT WE OFFER

• Competitive salary, 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law + Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave + 10 days paid sick leave.
• 12 days working from home per year
• Annual flexi-budget (9.400.000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options.
• Free daily F&B: Snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip will be top of countries that we gain most profit. 1st is Korea, next destination is Japan
• Sponsored sports activities: badminton, soccer, ...
• Sponsored overseas conferences and industry events for all levels.
• Modern equipments/AI tool provided.

How To Apply?

Click the button or contact us at talents@uplive.zone

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.