Director, Product Marketing Management, Grow

1 Minute ago • 10 Years + • Product Management • $164,700 PA - $295,300 PA

Job Summary

Job Description

Unity’s Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition, monetization, and engagement tools. This role seeks a Director of Product Marketing Management to lead marketing for the Grow product suite. The Director will define positioning, GTM strategy, and execute product marketing, bridging product value and customer outcomes. This cross-functional role involves partnering with Product, Sales, and Marketing to align innovation with market impact.
Must have:
  • Define clear, actionable customer personas.
  • Craft messaging translating technical features into customer value.
  • Lead creation and quarterly refresh of messaging frameworks.
  • Own Go-to-Market plans for major launches and feature rollouts.
  • Partner with revenue teams for sales enablement collateral.
  • Serve as a conduit for customer and community insights.
  • Inform product roadmap decisions with market feedback.
  • Drive external narrative and represent Grow at industry events.
  • 10+ years in product marketing, growth marketing, or GTM strategy.
  • Experience with AI/ML applications in advertising/monetization.
  • Deep understanding of mobile advertising and programmatic ecosystems.
  • Strong storytelling, positioning, and writing skills.
  • Proven success leading cross-functional GTM initiatives.
  • Strong business acumen and data literacy.
  • Experience working with product teams, influencing roadmaps.
  • Comfortable managing ambiguity and prioritizing across product lines.
Good to have:
  • Experience in AdTech, mobile apps, gaming, or SaaS.
  • Experience in a matrixed or global organization.
Perks:
  • Inclusive and innovative work environment.
  • Commitment to diversity and equal opportunity.
  • Accommodations for disabilities during the interview process.

Job Details

The Opportunity

Unity’s Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition, monetization, and engagement tools. With products including Unity Ads, LevelPlay mediation, and Tapjoy Offerwall, the Grow platform reaches billions of users across the mobile app ecosystem and plays a critical role in Unity’s real-time 3D (RT3D) creator economy.

We’re seeking a strategic and execution-focused Director of Product Marketing Management to lead marketing for our Grow product suite. You’ll anchor around customer personas and define the positioning, GTM strategy, and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. You’ll partner closely with Product, Sales, and Marketing to align product innovation with go-to-market impact.

What you'll be doing

  • Customer and Persona Segmentation - Define clear, actionable customer personas (e.g., major mobile publishers with multiple titles, indie devs, monetization managers, UA specialists) with distinct needs and use cases. Bring these insights into product design, alpha/beta programs, and strategic briefings.
  • Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
  • Go-to-Market Leadership - Own GTM plans for major launches, platform integrations (including Unity Vector and other AI/ML initiatives), and feature rollouts. Ensure alignment with sales, marketing, and product goals. Run retros on user adoption and sales impact.
  • Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks, battle cards, pitch decks, and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
  • Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback, market trends, and competitive analysis.
  • Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events, briefings, and partnership meetings

What we're looking for

  • 10+ years of experience in product marketing, growth marketing, or go-to-market strategy, preferably in AdTech, mobile apps, gaming, or SaaS.
  • Experience with AI/ML applications in advertising, user acquisition, or monetization, and the ability to translate complex technical concepts into clear marketing narratives.
  • Deep understanding of mobile advertising, in-app monetization, and programmatic ecosystems (e.g., mediation, bidding, eCPM optimization).
  • Strong storytelling, positioning, and writing skills—able to simplify complex technology for multiple audiences.
  • Proven success in leading cross-functional GTM initiatives, ideally in a matrixed or global org with a product portfolio created from concept to scale.
  • Strong business acumen, data literacy, and ability to align product marketing with revenue objectives.
  • Experience working with product teams and a track record of influencing roadmap decisions.
  • Comfortable managing ambiguity, prioritizing across multiple product lines, and operating at both strategic and tactical levels.

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