Director, SDR Technology & Operations

**About Rippling**

Rippling gives businesses one place to run HR, IT, and Finance. It brings together all of the workforce systems that are normally scattered across a company, like payroll, expenses, benefits, and computers. For the first time ever, you can manage and automate every part of the employee lifecycle in a single system.

Take onboarding, for example. With Rippling, you can hire a new employee anywhere in the world and set up their payroll, corporate card, computer, benefits, and even third-party apps like Slack and Microsoft 365—all within 90 seconds.

Based in San Francisco, CA, Rippling has raised $1.4B+ from the world’s top investors—including Kleiner Perkins, Founders Fund, Sequoia, Greenoaks, and Bedrock—and was named one of America's best startup employers by Forbes.

We prioritize candidate safety. Please be aware that all official communication will only be sent from @Rippling.com addresses.

**About the role**

Rippling is seeking a strategic and technical leader to build and lead a team of sales and marketing operations professionals that will support our scaled Sales Development organization. This role sits at the intersection of marketing, sales, and revenue operations—acting as the connective tissue between teams to translate top-of-funnel initiatives into efficient, scalable SDR programs and workflows. This role will report directly to the VP of Growth Operations and partner closely with marketing, sales, and ops leadership.

**What you will do**

• Marketing → SDR Handoff: Partner on the design and implementation of a scalable system that translates marketing campaigns, events, and intent signals into streamlined SDR workflows, playbooks, and tooling for broad applicability and long-term efficiency.
• Technology ownership: Serve as the DRI “Directly Responsible Individual” for the sales development tech stack (e.g. Salesforce, Outreach, Postal, enrichment tooling, homegrown solutions) to maximize SDR efficiency, reduce manual efforts through automation, and ensure seamless integration across tools.
• Deploying AI: Where can AI fit in? Partner closely with the surrounding technical teams (growth engineering, business systems) to find creative ways to embed AI into the SDR org (AI emails, engagement summaries, etc). This role will be responsible for staying on the cutting edge of how AI is being integrated into GTM teams and processes.
• Data & Reporting: Design, build, and maintain dashboards that track SDR activity, SLA metrics, intent signals, and inbound conversion rates. Separately, partner with the various data teams to improve the overall database quality for our outbound SDR teams.
• Data Hygiene & Governance: Establish and enforce standards for lead and contact data quality, including enrichment, segmentation, and routing logic. Partner closely with marketing operations to ensure clean, consistent data flows across platforms—from marketing automation to CRM to sequencing tools. Build safeguards and automation to prevent lead duplication, misrouting, and missed follow-up on high-intent prospects, ensuring every inbound lead is acted on efficiently and effectively.
• Technical enablement: Lead technology enablement for the SDR organization by owning the evaluation, implementation, and optimization of the sales development tech stack—including Salesforce, Outreach, data enrichment tools, and homegrown platforms. Serve as the point of contact for troubleshooting, onboarding, and ongoing user enablement—ensuring reps are equipped, trained, and supported to fully leverage available technology. Continuously assess new tools with the potential to enhance outreach quality, personalization, and conversion.

**What you will need**

• 5-7 years of Revops, Marketing ops, or GTM systems management experience
• Expert level hands-on experience with sales and marketing technologies; Outreach / Salesloft, Salesforce, Marketing Automation Platforms, AI tooling, Direct Mail tooling, Chilipiper, etc
• Proficient in SQL, BI, SFDC reporting, etc
• Excellent verbal and written communication skills with a knack for explaining complex technical concepts to non technical stakeholders
• Strong sense of responsibility and accountability with excellent attention to detail
• Entrepreneurial spirit: you’re proactive, agile, creative, resourceful, and tenacious as you solve problems and achieve team and company goals
• Bachelor's degree or equivalent

**Additional Information**

Rippling is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and do not discriminate based on race, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other legally protected characteristics, Rippling is committed to providing reasonable accommodations for candidates with disabilities who need assistance during the hiring process. To request a reasonable accommodation, please email accomodations@rippling.com

Rippling highly values having employees working in-office to foster a collaborative work environment and company culture. For office-based employees (employees who live within a defined radius of a Rippling office), Rippling considers working in the office, at least three days a week under current policy, to be an essential function of the employee's role.

This role will receive a competitive salary + benefits + equity. The salary for US-based employees will be aligned with one of the ranges below based on location; see which tier applies to your location here.

A variety of factors are considered when determining someone’s compensation–including a candidate’s professional background, experience, and location. Final offer amounts may vary from the amounts listed below.

The pay range for this role is:

168,000 - 270,000 USD per year (US)