Director, Softlines, Brand Commercialization
10 Months ago • 8 Years +
Job Description
The Director, Softlines, Brand Commercialization will develop and implement business strategies for Softline categories (Fashion, Home) in the Japan market, aligning with Japan Brand Commercialization priorities. This role involves defining new business opportunities, collaborating with APAC leaders to implement global initiatives, and achieving revenue targets. Responsibilities include working with licensees on strategy, contract negotiation, product development, sales management, and marketing. The director will analyze categories to develop growth strategies, support licensee marketing initiatives, understand consumer insights, collaborate with other LOBs, and explore new business opportunities. The role also includes managing sales forecasts, working with design teams, pursuing operational excellence, motivating teams, and assessing team member performance.
Good To Have:
- Experience in the Softlines industry
- Strong understanding of the Japanese market
- Experience in licensing agreements
- Proven track record of achieving sales targets
Must Have:
- Develop and implement business strategies
- Collaborate with APAC business leaders
- Achieve revenue targets
- Work closely with key licensees
- Analyze categories for growth
- Understand consumer insights
Job Summary:
- Develop and implement business strategies for Softline categories (Fashion, Home) in Japan market, in line with business priorities of Japan Brand Commercialization.
- Define and develop new business opportunities and strategic licensing partners in the responsible categories to grow the business.
- Collaborate with APAC business leaders and implement global/APAC initiatives into Japan market, as well as driving the cross-border strategy across APAC.
- Achieve AOP revenue target and sales objectives, with driving long-term strategic plan.
- Work closely with key licensees to set future strategies for the business growth including contract negotiation, product development, sales management, marketing & promotion, etc.
- Analyse responsible categories to develop strategies and tactics for the business growth.
- Proactively support licensees’ marketing & promotion initiatives for Disney licensed products, working closely with marketing team, to engage Disney guests across channels and trades.
- Understand consumer insights to improve franchise presence and drive merchandises with licensee plans and consumer engagement.
- Work closely with other LOBs (Line of Business) and global/APAC stake holders to deliver common strategic goals and objectives as well as maximize synergy effect of Disney properties.
- Explore new and white spaces to figure out business and organizational opportunities, don’t hesitate challenges.
- Manage licensees to provide accurate sales forecasts and revenue accruals.
- Work closely with Product Design & APAC Creative teams to develop best-in-class creative products.
- Pursue operational excellence and improve the process focusing on STOP, START, CONTINUE approaches.
- Motivate teams through establishment of clear and challenging strategies and objectives.
- Engage team members to navigate them into the goals and objectives.
- Assess team members’ performance and coach them effectively to develop them as future leaders.
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