Director Solutions Marketing – Government

Blue Yonder Job Title: 

Director Industry & Solutions Marketing – Government/Defense 

Location: 

US - Remote

Commutable to Washington DC Metro or open to relocation to Washington DC Metro area

Overview: 

Blue Yonder is looking for a creative and dynamic solutions marketer with a passion for supply chain management and a keen understanding of how government agencies leverage multi-tier supply chains to support their mission objectives. 

This is a high-impact role responsible for helping Blue Yonder grow our position in end-to-end supply chain management for Federal government agencies, both defense and civilian.  

Scope:

In this role, you will work closely with peers in marketing, product management and our federal sales teams to create the messaging and content that ensures new and existing agencies understand how they can use the Blue Yonder offerings to improve the speed and efficiency of planning, logistics and warehousing to control costs, drive supplier collaboration and ensure the successful fulfillment objectives. 

What You Will Do: 

• Work with product leaders to translate new solution capabilities into outcome-oriented messaging and content used in sales, awareness and demand generation. 

• Serve as the subject matter expert in marketing on how government agencies leverage supply chains and support sellers by creating or repurposing content to support deals. 

• Partner with sales and industry leaders to build outcome-oriented messaging and content that helps supply chain leaders understand our value for planning and operations. 

• Collaborate with stakeholders across sales, product and marketing to drive government specific / tuned programs and promotions that increase engagement. 

• Evaluate opportunities to take share and deposition competitors, working with competitive intelligence, sales and partners. 

• Partner with marketing and product teams on the scripts and visual demonstrations used at events for showcasing the value of Blue Yonder in Federal government overall. 

What We Are Looking For: 

• Bachelor’s Degree, preferably in marketing or a hi-tech field, MBA/master’s preferred 

• 7+ years of Industry and/or Solution marketing experience 

• 5+ years of experience in marketing to federal/defense markets 

• 5+ years of experience managing supply chain operations with a deep understanding of warehousing, logistics, and demand and supply planning processes and enabling solutions 

• Understanding of multi-tier supply chains and the importance of control towers / digital supply chain networks is a plus  

• Excellent written and verbal communication skills with the ability to articulate complex technical concepts to business audiences in simple, compelling English 

• Proven track record partnering with and leading cross-functional teams to plan and execute product launches as well as go-to-market programs. 

• Strong technical knowledge of cloud-based software products 

• Experience defining and measuring how industry marketing efforts support business goals 

• Strong internal communicator and collaborator