Event Marketing Manager - EMEA / Global

Company Overview

At Leapwork, our vision is to break down the barriers between humans and computers through the world’s most accessible automation platform. We are the leading global AI-powered visual test automation solution, enabling some of the world’s largest enterprises to adopt, scale, and maintain automation – in under 30 days. 

In today’s environment, where efficiency, automation, and cost optimization are essential to enterprise growth, we are uniquely positioned to deliver impact. 

In 2023, Microsoft, the world’s largest and most recognizable software company, recognised Leapwork as a truly innovative and disruptive product, leading to a strategic partnership that continues to be a major growth catalyst. 

Over the past 18 months, we’ve assembled a world-class leadership team, hiring A-players from companies like EY, Zscaler, AppDynamics, and Harness into VP and C-level roles – laying the foundation for our next phase of global expansion. 

We are headquartered in Copenhagen, Denmark and have local offices across Europe, the US and Asia. 

The role:

At Leapwork, our Marketing Team designs and executes best-in-class events and experiences that establish Leapwork as a trusted advisor to the world’s largest organisations.

We’re now seeking a dynamic and experienced Event Marketing Manager - EMEA / Global to help drive this next chapter of growth. 

In a highly visible role, the ideal candidate will support our global calendar of third-party conferences and proprietary programs to enhance Leapwork’s brand awareness, foster lead engagements and create new sales opportunities. 

Key responsibilities: 

• Planning and executing events across both EMEA / US from conception to completion, ensuring all logistical details are meticulously handled and the experience maximises engagement and value
• Collaborating with marketing and sales to understand their business targets and strategise alignment with the company’s brand and messaging
• Creating and managing event budgets, tracking expenses, and ensuring cost-effectiveness
• Working in partnership with Procurement to negotiate contracts with vendors and service providers to optimise resources and secure all required InfoSec and Privacy approvals
• Tracking return on investment, engagement and audience feedback to measure results, assess opportunities for improvement, and optimise future events for an exceptional attendee experience
• Anticipating and mitigating potential risks related to events. Developing contingency plans and safety protocols to address unforeseen disruptions

About you: 

• 5+ years of experience in B2B Marketing or Event Management with a demonstrated ability to engage effectively with users and stakeholders
• Capable of leading, creating, and presenting a long-term vision, and with a supporting strategy to achieve it. Equipped with a business focus and delivery approach that enables engagement across departments
• Proven effectiveness in collaborating with cross-functional team members, approaching challenges with a solutions-oriented mindset
• Energy, flexibility and aim to create real and measurable business results. Visionary mindset to align event goals and measurement of success with company business priorities and goals
• Experience in executing integrated, ROI-driven Marketing and Lead Generation campaigns
• Self-starter with outstanding organisational and time management abilities, keen attention to detail and thinking steps ahead in the process
• A dedication to perfecting small details and exceeding user experience expectations
• Previous close collaboration with Sales teams, demonstrating an understanding of how to support and accelerate their efforts
• A data-driven mindset, with experience in analysing campaign results to derive actionable business recommendations and insights
• Comfortability with multi-tasking, catering to various stakeholders, within a fast-paced work environment
• Flexibility to travel up to 20% of the time

Why Leapwork? 

We are on an exciting journey of global growth – and this is your chance to get onboard.

By joining our team, you’ll become part of a fast-paced international environment where you can grow, challenge yourself, and do what inspires you. We work hard, but have fun while doing it – and we believe that collaboration, social activities and celebration are keys to success.

Our Leapwork principles

Our five key principles capture the essence of what it means to be a part of our world-class team! They are integral to how we approach our work and one another, and they serve as a roadmap to our continued growth, development, achievements, and success.

• Customer first; We listen to our customers, understand their pain points and focus on what matters to them.
• Lead from the front; Leading means guiding others towards the solutions to our challenges.
• Get it done; We make commitments, follow through and deliver work we’re proud of.
• Build excellence; We do our best work every day, holding ourselves and others to the highest standards.
• Respectfully different; We treat each other with respect, always. We’re different, not indifferent.