Executive Director, HCP Omnichannel Content Innovation

WebMD

5+ Years | Newark, New Jersey, United States (On Site) | Full Time | 13 months ago

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Job Summary

Medscape is seeking an Executive Director to lead editorial strategy for omnichannel content innovation, focusing on engaging healthcare professionals (HCPs). This role involves partnering with the marketing innovation team to explore and grow audience engagement methods across various channels and platforms. The Executive Director will collaborate with content and marketing leaders, as well as product teams, to operationalize new concepts. The ideal candidate will possess strong innovation, content strategy, and content creation experience, with a keen eye for audience trends, leveraging data analytics, AI, and social listening. They should also have excellent leadership, communication, and organizational skills, a solid understanding of medicine and science, and the ability to drive business goals while managing multiple projects and priorities in a matrixed organization.

Must Have

Lead editorial strategy for content innovation
Develop test content with creators
Model audience engagement for content
Test concepts with marketing innovation
Identify content innovation opportunities
Operationalize successful content ideas
Forecast and manage budget
Integrate content with business goals
Manage teams in a matrixed organization
Bachelor's degree or equivalent experience
5+ years in digital content ideation
5+ years of management experience
Strong storytelling and creative thinking
Understanding of AI for content creation
Experience with diverse content types
Excellent organizational skills
Knowledge of health/medical topics

Good to Have

Demonstrated strong content judgment
Advanced editing and storytelling skills
Curiosity about audiences and information
Ability to interpret statistical data
Commitment to integrity and standards
Ability to work collaboratively
Ability to evangelize change
Strong interpersonal skills
AI prompt creation
Portfolio of innovative content strategies

Job Description

Description

Position at WebMD

WebMD and Medscape are the most recognized and trusted brands of health information and the leading provider of health information services, serving consumers, physicians and other healthcare professionals, employers and health plans through our public and private online portals and applications. The WebMD Health Network includes WebMD, Medscape, MedicineNet, eMedicine, RxList, theheart.org and Medscape Education. Our consumer and professional portals and mobile health applications provide engaging, relevant and credible health and wellness information, personalized health assessment tools and access to online communities.

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Position Summary

Medscape seeks an Executive Director to lead editorial strategy for omnichannel content innovation, with a primary focus on engaging healthcare professionals (HCPs). This position partners tightly with our marketing innovation team to explore and grow our methods of defining, attracting and engaging audiences across our channels and platforms. The Executive Director will partner with other content and marketing leaders, plus product to help operationalize winning concepts.

The Executive Director will have strong innovation, content strategy and content creation experience, plus a keen sense of observation to help spot audience trends as they develop. This role requires leveraging data analytics, AI, social listening and other technologies.

The ideal candidate has strong leadership abilities, excellent communication and organizational skills, and an understanding of medicine and science. This position understands how to drive to business goals. The Executive Director will also be adept at managing multiple projects and changing priorities and working within a matrixed organization.

This role is based in Atlanta, Newark or Los Angeles and reports to the Group Vice President, Content.

Key role responsibilities:

Lead the strategy for editorial innovation and evolution across our platforms and channels
Develop test content working with content and design creators
Model and project potential audience engagement for content.
Work with marketing innovation to test concepts
Work across content, product and marketing groups to identify additional content innovation opportunities
Work across groups to help develop plans to operationalize successful ideas
Forecast and manage budget
Ensure that winning concepts fit tightly with business goals and other product and content supporting them -- ensure that the content universe works together without siloed pieces.
Manage people and teams across a matrixed organization

Qualifications:

Bachelor’s degree in Journalism, Communications, Marketing, Design or a related field or equivalent years of expereince.
Minimum of 5 years of experience in innovative digital content ideation and development.
Minimum 5 years of management experience across people and programs.
Strong storytelling skills and creative thinking about how to engage audiences
Understanding of how to use AI to help drive optimal creation.
Experience with a variety of content types: text, imagery, multimedia, interactive and channel-drive types (e.g., social)
Excellent organizational and project management skills.
Deep knowledge of health and medical topics and/or with professional/tailored audiences; ideally with some familiarity with healthcare professional needs

Preferred skills:

Demonstrated strong content judgement
Advanced editing and storytelling skills
Curiosity about audiences, ideas and information
Ability to interpret and explain statistical data
Commitment to integrity and upholding the highest content standards
Ability to work collaboratively and effectively with colleagues
Ability to evangelize change and innovation
Strong interpersonal skills and a team player mentality
AI prompt creation
Body of work demonstrating innovative content strategies

8 Skills Required For This Role

Team Management Communication Team Player Data Analytics Budget Management Content Strategy Game Texts Storytelling