Executive Director of Product Management – Marketing & Activation

4 Months ago • 10-12 Years • $185,000 PA - $220,000 PA

Product Management

Job Description

As the Executive Director of Product Management - Marketing & Activation, you will lead the development of data app products for the Marketing & Activation organizations at Sony Pictures Entertainment. Your responsibilities include defining the vision, strategy, and roadmap for data-driven tools, such as predictive models and dashboards. You'll collaborate with stakeholders and analytics teams to transform data into actionable insights and empower decision-making. You will also be responsible for overseeing product lifecycle, ensuring products meet business objectives, and ensuring positive team unity, and stakeholder relationships. Requires strong leadership, communication, and collaborative skills, especially teamwork.

Good To Have:

Experience in television or film marketing
Passion for film and television
Executive presence with a strategic mindset
Excellent attention to detail

Must Have:

10-12+ years product management experience
Proven success launching data-driven products
Strong leadership and communication skills
Experience working with analytics teams
Proficient in Agile methodologies

Add these skills to join the top 1% applicants for this job

team-management

cross-functional

data-analytics

unity

product-vision

agile-development

data-science

Sony Pictures Television, the world’s largest independent studio, is seeking an Executive Director of Product Management – Marketing & Activation to join our Insights, Strategy & Analytics organization. Our studio produces award-winning original content for both linear networks and digital platforms. Our portfolio includes acclaimed dramas like The Night Agent, The Last of Us, and The Boys; hit comedies such as Twisted Metal and Cobra Kai; and iconic unscripted series like Jeopardy! Wheel of Fortune, and American Idol.

In this leadership role, you will lead data app product builds for the Marketing & Activation organizations at Sony Pictures Entertainment. You will be responsible for defining the vision, strategy, and roadmap for a suite of data-driven tools—including predictive models, visually impactful dashboards, and advanced data applications. Collaborating with stakeholders and expert analytics teams, you will help transform data into actionable insights that empower decision-making across the business.

Key Responsibilities:

Define and communicate data product vision and strategy, specifically focused on the creation of business-first & business-embedded predictive models, data tools, dashboards or advanced data apps for the television production organization

Collaborate with marketing, media, insights & finance stakeholders to gather requirements and prioritize data product features, parameters & outputs.

Ensure positive & collaborative relationships with expert analytics team, exhibiting deep understanding of various analytic disciplines, from data science, data engineering, data management, BI and data automation to help bring the best expert team together for every project.

Oversee cross-functional product development efforts, with excellence in project management and ensure timely delivery of tools & apps.

Develop and maintain product roadmaps.

Oversee product lifecycle from concept to launch and beyond.

Ensure products meet business objectives and user needs.

Ensure positive & collaborative team unity, both with analytics leaders & business or creative leaders

Ensure positive relationship with the business stakeholders, exhibiting deep understanding of entertainment & marketing lifecycle and goals. Embed where possible with stakeholder to help educate & empower data centricity and tools.

Qualifications