Founding Marketing Lead

💡 Mission

The US healthcare system is complex, error-prone, and financially draining. Medical bills and insurance coverage shouldn’t be this hard to navigate. At Granted, we’re building the one solution every American can turn to for help.

Thanks to AI and new regulations, Granted can fight claim denials, correct billing errors, negotiate bills, and make coverage easier to understand—saving people time, money, and stress. Our goal is simple: to be the #1 platform that empowers all Americans to take charge of their healthcare.

🩺 About Us

Founded by a former Oscar Health leader, we’re a seed-stage company with $17M in funding. We’re lucky to be backed by the founders and investors at Hugging Face, Rocket Money, Oscar Health, CaseText, Forerunner Ventures, RRE Ventures, and more. We are well-funded for the next few years.

🔎 About the Role

We are building the trusted front door to healthcare. We’re still early, which means our focus is clear: figure out who we serve best, learn what makes the product click, and tell the story in a way that keeps people coming back

That’s where you come in. We’re hiring a Founding Marketing Lead who’s excited to get hands-on. The work is scrappy and creative: testing messages with real users, shaping how we show up in the world, and turning early signals into a story people believe in. You’ll work side-by-side with our CEO and product team to bring to the public, and help set the foundation for how millions of consumers will experience healthcare.

This is a hybrid role (4 days in/1 day WFH) based in NYC (our office is down in Chelsea!).

✨ If You Join, You'll:

• Launch to Americans: Lead the go-to-market plan from positioning and messaging to scrappy storytelling, content, and early press.
• Clarify who we serve: Pressure-test ICP hypotheses through lightweight experiments (landing pages, surveys, message tests) to identify which cohorts show the strongest signals.
• Shape and test our story: Explore different ways of telling our narrative, establishing a voice that is approachable, trustworthy, and clear—setting the foundation for how we show up in the world.
• Own content marketing: Run our blog and other channels, turning user and market insights into content that educates, builds trust, and drives engagement.
• Grow our early community: Help manage our early access program, turning passionate users into champions, feedback partners, and storytellers
• Work cross-functionally: Partner directly with our CEO, Growth PM, and Brand Designer to turn insights into external-facing stories and small-scale tests.
• Stay scrappy: Roll up your sleeves—draft copy, ship landing pages, test narratives, and run lightweight brand/PR experiments.
• Steward the marketing budget: Make thoughtful calls on where to invest limited resources, ensuring every dollar drives learning or impact.
• Manage vendors smartly: Bring in and oversee partners (creative, research, specialized marketing) when needed to accelerate efforts without losing focus.

You'll bring to the table:

• 6–8+ years of experience in marketing, ideally having dabbled across either product marketing, brand, and/or content work. You bring a T-shaped mindset: strong depth in one or two crafts, with range to flex across the rest.
• An insight-driven mentality - you seek truths from users and the market to shape how we tell our story.
• B2C storytelling and copywriting strength: you write and edit with clarity, empathy, and a human voice - especially important in a sensitive category like healthcare. Experience as a marketer in health tech or other complex, regulated industries is a strong plus.
• Product orientation: you work closely with product teams, using user insights to shape positioning and messaging.
• Growth orientation: you’re comfortable engaging with acquisition and retention levers. While you won’t own Paid channels (our Growth PM does), you partner closely - interpreting data, bringing a POV on tactics, and tying messaging tightly to growth experiments.
• Bias for action: you thrive in ambiguity, move quickly from idea to execution, and learn by shipping. You don’t wait for detailed direction—you figure out what’s needed and make it happen.
• Hands-on mentality: you’re equally comfortable being the strategist and the doer—drafting website copy, writing messaging frameworks, and shaping launch plans, sometimes all in the same week.

What this role isn't:

• Not a pure performance/growth role - our Growth PM owns that for now, but you should bring enough orientation to performance marketing to collaborate effectively and connect messaging to growth experiments
• Not a pure brand/comms-only role - the focus is discovery, experimentation, and retention-oriented storytelling.
• This isn’t necessarily our future Head of Marketing role - it’s designed for hands-on impact now, with plenty of opportunity to grow and help shape the function as we scale.

📢 You don’t need to check every single box - if you bring the right skills and drive, we want to hear from you! 📩

🦸 Working @ Granted

We’re a team of passionate individuals who show up every day to do the best work of our lives following these principles:

• Move with Urgency and Focus: Prioritize what matters and find the shortcuts.
• Own the Outcome: Take initiative and see it through until the end.
• Commit to Your Craft: Excellence is the standard, care about the details.
• Play to Win: If we win, Americans win, so we work hard and do what it takes for us to be #1.
• Feedback is Fuel: Intellectual honesty is at the core of everything we do.
• We’re One Team: Together, we can achieve things that none of us could on our own.

We are proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, protected veteran status, disability, or any other legally protected characteristics.

We are also committed to providing reasonable accommodations to qualified individuals with disabilities. If you need assistance or an accommodation during the application or interview process, please contact us.