Freelance Senior Designer

2 Months ago • All levels • Design • $67 PA - $93 PA

Job Summary

Job Description

As a Senior Designer at Critical Mass, you'll be instrumental in integrating email campaigns into broader user experience strategies, working closely with creative, technology, and marketing teams. You'll be responsible for leading the design and development of marketing and transactional email communications, ensuring brand consistency and high standards. You'll also present design work to stakeholders and collaborate with copywriters to create a unified aesthetic. This role requires on-site presence in Cupertino and offers the opportunity to drive consumer engagement through mobile, digital, and in-store experiences.
Must have:
  • Proven experience as a senior-level designer, focusing on email design.
  • Expertise in email design best practices, including responsive design.
  • Proficiency in design tools like Figma and Adobe Creative Suite.
  • Strong understanding of typography and brand standards.

Job Details

The Critical Mass team creates applications which drive one of the world’s most trafficked websites. We play an active role helping our client connect their consumers globally through mobile, digital, and in-store experiences.

As a Senior Designer, you will work with the marketing team to integrate email campaigns into broader user experience strategies and digital marketing as a whole. You’ll be working closely and collaborating with the creative, technology, and marketing teams. You understand brand principles and style guideline and appreciate an exceptional systematic design rational.

This role is required to be onsite 5 days per week in Cupertino.


You will:

  • Lead the design and development of a range of marketing and transactional email communications, ensuring consistency with brand standards and maintaining high standards for typography, layout, and overall design quality.
  • Collaborate with marketing teams to integrate email campaigns into broader digital marketing or user experience strategies.
  • Present design work and concepts to stakeholders, including creative, marketing, and development teams.
  • Maintain and enforce a rigorous level of pixel perfection in all email communications
  • Work within an established design system, ensuring all designs meet existing guidelines and standards.
  • Partner with copywriters to ensure a unified design aesthetic and tone of voice across all email communications.

You have:

  • Proven experience as a senior-level designer, with focus on email design and development.
  • Expertise in email design best practices, including responsive design and accessibility standards.
  • An eye for selecting and curating photography to fit and amplify the creative messaging strategy.
  • Proficiency in design tools such as Figma and Adobe Creative Suite.
  • Strong understanding of typography and brand standards, with a keen eye for detail
  • Excellent communication and presentation skills, able to convey design concepts to diverse stakeholders.
  • Experience collaborating with cross-functional teams, including copywriters, marketers, and developers.
  • Ability to work independently and manage multiple projects simultaneously, ensuring deadlines are met.
  • Strong problem-solving skills and a proactive approach to improving email design and functionality.
We continually review ranges to address skills, experience and markets. Base salaries are determined during our interview process, by assessing a number of factors that include, but aren’t limited to, a candidate’s experience and skills relative to the scope and responsibilities of the position. For current CM employees, tenure will also be a consideration.

Salary Range

$67 - $93 USD

Critical Mass is an equal opportunity employer. 

The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.

If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx 

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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