Gaming and CRM Coordinator

2 Weeks ago • 2 Years +

Job Summary

Job Description

As a Gaming & CRM Coordinator, you will work with the Senior Gaming and CRM Manager to execute promotional plans for Betsson.it. You will manage the Gaming portfolio, optimize onsite content, and ensure a seamless user experience. You will monitor campaign data, analyze results, and suggest improvements for the CRM strategy. Responsibilities include managing the Gaming portfolio, coordinating product roadmaps, ensuring gaming products are up to date, overseeing game certifications, assisting in promotions, developing promotional materials, writing and executing CRM communications, testing Gaming UX and CRM campaigns, and collaborating to resolve issues and conduct competitor research.
Must have:
  • 2+ years of experience in online gaming.
  • 1+ year of experience in Casino and CRM.
  • Native Italian speaker with proficient English skills.
  • Strong proficiency in Excel and Office Suite.
  • Passion for Casino and Gaming products.
  • Solid understanding of the Italian market.

Job Details

Gaming & CRM Coordinator – Betsson Group (Italy)

Are you passionate about Gaming and CRM? Do you thrive in a fast-paced environment where you can shape engaging player experiences? Betsson Group is looking for a Gaming & CRM Coordinator to join our team and support our Italian Gaming products.

About the Role

As a Gaming & CRM Coordinator, you will work alongside the Senior Gaming and CRM Manager to execute promotional plans for Betsson.it. You’ll manage the Gaming portfolio, optimize onsite content, and ensure a seamless user experience. You will also play a key role in monitoring campaign data, analyzing results, and suggesting improvements to enhance our CRM strategy.

Your Key Responsibilities

  • Manage and optimize the Gaming portfolio, identifying new games and providers.
  • Coordinate product roadmaps with internal and external stakeholders to ensure timely and high-quality delivery.
  • Ensure all gaming products are up to date and optimize onsite content for the best user experience.
  • Oversee game certification processes with regulators.
  • Assist in creating and executing engaging promotions and CRM campaigns from ideation to evaluation.
  • Develop promotional materials, including banners, newsletters, and digital content.
  • Write and execute CRM communications across the customer lifecycle.
  • Test and ensure high-quality Gaming UX and CRM campaign execution.
  • Collaborate with support teams and external suppliers to resolve potential issues.
  • Provide support to Customer Service for escalations.
  • Conduct competitor research and gap analysis to improve our offerings.

What We’re Looking For

  • 2+ years of experience in online gaming.
  • 1+ year of experience in Casino and CRM.
  • Native Italian speaker with proficient English skills.
  • Strong proficiency in Excel and Office Suite.
  • Passion for Casino and Gaming products.
  • Solid understanding of the Italian market.

What we offer

Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We recognise it may not be for the faint-hearted, but if you’re a go-getter, initiator and adrenaline junkie, always striving to push the boundaries and challenge yourself, then you’ll fit right in.

 

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