Head of CRM Performance

THE WOW

Reporting to the Director of CRM & VIP, in this role you will be the groups subject matter expert when it comes to CRM lifecycle optimisation and performance, and the delivery of personalised campaigns, automated journeys and communication plans.

A FLAVOR OF WHAT YOU’LL BE DOING

• Group CRM Strategy: Drive implementation of the CRM lifecycle and automation strategy across the group.
• Optimise CRM Performance: In collaboration with Analytics, support the CRM teams in the design of a hyper-segmented campaign schedule to drive incremental revenue by optimising conversion, early life, retention, reactivation, and x-sell.
• Automation: Drive efficiency across the CRM teams by ensuring full automation of customer journeys and engagement programmes.
• Optimisation Initiatives: Use the insights gained during the monthly CRM business review to initiate key projects with the objective to drive positive month-over-month changes in CRM KPIs.
• CRM Database Ops: Ensure that our CRM teams understand the service offered by the CRM Database Ops function and can exploit our considerable data assets and predictive models to build complex segmentation and automated journeys.
• Audience Segmentation: Work with the data product team and analytics to enhance audience segmentation, machine learning models, and campaign performance reporting.

WE ARE LOOKING FOR

• 5+ years CRM experience in leadership roles essential; ideally gained within the online gaming industry.
• Whilst you may not be strong in technical know-how, you are comfortable managing a team responsible for our CRM Database Operations, campaign segmentation execution and SQL tools.
• Strong understanding of the campaign targeting toolkit, which includes data interrogation, data manipulation, and campaign management.
• You are a strong leader, and you believe in the power of teams and capable of managing and educate a team to drive the commercial agenda.
• Experience from working in SQL and Qliksense.
• Bachelors/Master’s degree in a business or technology discipline or equivalent work experience.

WHAT WE OFFER

Much like a rollercoaster, life at Betsson Group is fast-paced, full of twists and turns, and always exciting. With more than 2,800 colleagues representing over 75 nationalities across a global network of offices - including 1,500 at our operational headquarters in Malta - every day brings new challenges and opportunities to grow. It may not be for the faint-hearted, but if you thrive on innovation, enjoy pushing boundaries and want to be part of a diverse, international team, then you’ll fit right in at Betsson.