General Sales Manager Iberica

Your role and responsibilities

• Develop and implement a long-term commercial focus on external partnerships, strategic investments, and innovation (3+ years ahead).
• Translate the regional strategy, as defined by the Regional VP, into concrete operational plans for your market or segment, and ensure their effective execution.
• Take full ownership of the P&L performance within your region and provide clear direction to your team to achieve strategic objectives.
• Establish and maintain a strong professional network with senior stakeholders within the industry.
• Represent the organization at business sector events, enhance corporate reputation, and identify opportunities for growth.
• Design and implement structured relationship management plans for high-value potential customer accounts.
• Build and maintain strong relationships with key decision-makers and influencers to support business development and effective issue resolution.
• Lead a commercial team of internal and external sales advisors, a business development and key account team, with a total of 76 indirect reports and 10 direct reports, servicing 8 locations with 3 warehouses.
• Monitor results, take corrective actions where required, and drive the achievement of annual business targets.
• Promote a culture of performance, collaboration, and professional excellence.
• Contribute to the development of annual budgets and ensure effective delivery of financial commitments.
• Lead the design and execution of complex reporting strategies.
• Interpret market and business trends, and translate findings into actionable recommendations for senior leadership.
• Identify development needs within the team and implement both formal and informal initiatives to strengthen professional capabilities.
• Provide mentorship and knowledge-sharing across the organization to foster continuous improvement.

This position offers the opportunity to play a pivotal role in shaping commercial strategy, driving sales performance, and developing organizational capabilities within a global business framework.

How to succeed / Your profile

• You have proven experience in a similar role, preferably in a multinational company.
• You are able to translate long-term business objectives into clear commercial plans.
• You are ambitious when it comes to personal growth an growth of the team.
• As a leader, you inspire and guide a large, diverse team. By setting clear objectives, driving accountability, fostering collaboration, and focussing on training and developing team, you create an environment where people perform at their best.
• You demonstrate strong understanding of P&L management, budgeting, and profitability drivers.
• Building trusted relationships with internal stakeholders, senior decision-makers, customers, and industry partners is a key strength.
• Complex data and trends are quickly translated into actionable insights.
• You take initiative, ownership and act proactively, spotting opportunities and addressing challenges
• A knowledge of Salesforce is a strong asset.
• Ideally you are located in or near Madrid.
• Flexible to travel frequently.
• You are fluent in Spanish and English. Knowledge of Portuguese is beneficial.

People are at our heart

TVH is a global business with a family atmosphere, where people are at the center. We value clarity, mutual respect, kindness and open communication. Our people are down-to-earth, easy to work and engage with. We welcome differences and celebrate new ideas.

About TVH

TVH is a parts specialist for quality parts and accessories for material handling, industrial vehicles, and construction and agricultural equipment. Working at TVH is opting for a company that excels as an international market leader and is well-known for its unstoppable craving for innovation.