Graphic Designer, Paid Ads
Job Summary
Job Description
Flow is seeking a Graphic Designer for Paid Ads to craft emotionally resonant and strategically sharp visuals for their brand. The role involves conceptualizing and designing static and motion paid media creatives, translating strategic briefs into high-performing content, and collaborating with growth marketers. The designer will analyze ad performance and iterate based on results, bringing a tactile sensibility to digital work. The ideal candidate has 5+ years of experience in crafting high-performing ad creatives, is fluent in Adobe Creative Suite and Canva, and understands performance metrics. They should also be comfortable designing within a brand system and evolving it, with an interest in a fast-paced startup environment and a focus on simplicity and quiet impact.
Must have:
- 5+ years of experience crafting high-performing ad creatives
- Fluent in Adobe Creative Suite (Photoshop, Illustrator, After Effects)
- Fluent in Canva
- Comfortable in motion-led formats
- Deep understanding of performance metrics (CTR, CVR, ROAS)
- Ability to give and receive feedback with clarity and grace
Good to have:
- Experience ideally for real estate, hospitality, and design-forward brands
- Sensitivity to how design influences behavior
- Experience designing within a brand system, while knowing when and how to evolve it
- Interest in being part of a fast-paced start-up
- Appreciation for the quiet power of simplicity
- Alignment with Flow’s ethos: design as a form of wellness, connection, and quiet impact
Perks:
- Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
- Paid time off and 13 paid holidays
- 401(k) retirement plan
- Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
- Access to HSA-compatible plans
- Pre-tax commuter benefits
- Employee Assistance Program (EAP)
- Free therapy through SpringHealth
- Acupuncture, and other wellness offerings
4 skills required
Job Details
About the Company
Flow aims to create a superior living environment that enhances the lives of our residents and communities by developing, acquiring, owning, and managing multifamily apartment buildings and the services and technology inside those buildings.
Fulfilling our mission will require an exceptional group of people whose collective output is greater than the sum of its individual parts. Our team members are energized by the opportunity to impact our residents’ lives in meaningful ways. They are bold and creatively ambitious, driven by relentlessly high standards, act with a sense of urgency and accountability, and always, above all, operate with integrity, loyalty, and trust.
About the Role:
At Flow, we believe performance should never come at the expense of the brand. We’re looking for a Graphic Designer who understands that great design doesn’t just capture attention—it creates connection. You’ll craft visuals that are emotionally resonant and strategically sharp, helping us tell a deeper story in every scroll. This role is ideal for a seasoned creative with a love for humans, nature and a refined sense of restraint. We move fast, and you do too. You bring urgency, clarity, and direction to your work—shipping daily, iterating quickly, and driving momentum. At the same time, your standards are uncompromising. You sweat the details, challenge the average, and consistently raise the bar. If you think in visuals, move with purpose, and feel just as inspired by texture and tone as you do by click-through rates—this might be your place.
We will only consider applicants that provide links to portfolios, Instagram and/or websites showcasing their work.
Responsibilities:
- Concept and design paid media creatives—static, motion, and mixed-format—with an equal eye for mood, clarity, and conversions.
- Translate strategic briefs into work that performs—while staying true to the brand’s soul.
- Collaborate closely with growth marketers, copywriters, and editors to build successful campaigns.
- Stay grounded in what’s working—analyzing ad performance and iterating thoughtfully based on results.
- Bring a tactile sensibility to digital work—natural textures, organic colorways, thoughtful rhythm.
Ideal Background:
- 5+ years of experience crafting high-performing ad creatives, ideally for real estate, hospitality, and design-forward brands.
- Fluent in Adobe Creative Suite (Photoshop, Illustrator, After Effects), Canva, and comfortable in motion-led formats.
- Deep understanding of performance metrics (CTR, CVR, ROAS)—with a sensitivity to how design influences behavior.
- Experience designing within a brand system, while knowing when and how to evolve it.
- Collaborative by nature, with the ability to give and receive feedback with clarity and grace.
- Interest in being part of a fast-paced start-up, working alongside self-starters & builders
- Appreciation for the quiet power of simplicity—design that whispers, rather than demands.
- Alignment with Flow’s ethos: design as a form of wellness, connection, and quiet impact.
Benefits
• Comprehensive benefits package (Medical / Dental / Vision / Disability / Life)
• Paid time off and 13 paid holidays
• 401(k) retirement plan
• Healthcare and Dependent Care Flexible Spending Accounts (FSAs)
• Access to HSA-compatible plans
• Pre-tax commuter benefits
• Employee Assistance Program (EAP), free therapy through SpringHealth, acupuncture, and other wellness offerings
Flow is proud to be an equal opportunity workplace and hires regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity and/or expression, pregnancy, Veteran status any other characteristic protected by federal, state or local law. In addition, we provide reasonable accommodation for qualified individuals with disabilities.
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