Graphic Designer / Sr. Graphic Designer - Creative & Pop Culture Specialist

Lakshya, a Keywords Studios company, in India is headquartered in Gurgaon and has a team of over 700 employees spread across studio facilities in Gurgaon, Pune and Seattle, and sales offices in San Diego and Tokyo. Setup in 2004, Lakshya has, over the last 20 years, created a reputation in the game development industry for being a highly talented and dependable game art studio. During this time, Lakshya has created art for over a hundred game titles, including hugely successful global hits such as Bloodborne, Dark Souls II, Just Cause 3, WWE 2K16, Uncharted 2, Farmville and Cityville. Lakshya’s senior team, which comprises of top-notch International and Indian talent, has a huge amount of experience of creating art for different game platforms and genres. Lakshya blends artistic creativity with strong process orientation in order to deliver best in class services. Lakshya works closely with NASSCOM to help in the growth of the game development eco-system in India.

For more info, please refer to https://lakshyadigital.com/ 

Role Overview:

Lakshya Digital, a Keywords Studio, is looking for an imaginative and trend-savvy Graphic Designer/Senior Graphic Designer with a knack for big ideas and bold execution. This role is perfect for someone deeply immersed in pop culture, highly aware of current digital trends, and experienced in crafting attention-grabbing social media campaigns that drive engagement. You’ll be a key player in conceptualizing and producing standout visuals that define our brand’s voice and connect with diverse audiences across platforms.

What You'll Bring:

• A head full of ideas and a heart full of creativity

• Experience building and launching social media campaigns that tell a story

• Passion for pop culture, digital storytelling, and trend-spotting

• Ability to translate creative vision into compelling visual content

• Proficiency in Adobe Suite (Photoshop, InDesign, Illustrator, After Effects, Premiere Pro)

• Strong understanding of motion graphics and video editing for reels and shorts

• Solid grasp of current social media best practices, digital design, and content optimization

• Excellent communication skills, with a talent for pitching and presenting creative concepts

• Knowledge of layouts, typography, visual hierarchy, and branding across print and digital

• Familiarity with social media platforms, email marketing, and online communities

Experience:

• 3+ years in graphic design, digital marketing, or advertising with a strong creative focus

• A robust portfolio showcasing a range of vibrant, engaging work—especially for social media

• Bachelor's degree in design, media, or a creative arts-related field

Personal Attributes:

• Highly creative, energetic, and always brimming with fresh ideas

• Deep interest in pop culture, internet trends, and youth-oriented content

• Independent and self-motivated with strong initiative

• Capable of adapting quickly to changing creative direction or digital trends

• Great collaborator who thrives in dynamic, fast-paced environments

Key Responsibilities:

• Conceptualize and design creative assets for digital, print, and social media platforms

• Lead idea generation for social campaigns, reels, and digital experiences

• Ensure designs meet brand standards while pushing creative boundaries

• Stay plugged into social media trends, meme culture, and emerging formats

• Collaborate closely with marketing and production teams to bring ideas to life

• Provide creative direction and visual consistency across projects

• Continuously QA content and improve based on analytics and feedback

• Develop storytelling visuals that resonate with online audiences

• We offer competitive salaries and annual performance-based bonuses.
• Experienced artists may get the opportunity to work remotely.
• We offer generous paid time off. You get 26 Annual leaves and additional paid time off at the year-end (from 25th December to 1st January).
• We cover Term Insurance and Personal accidental insurance for you.
• Benefit from our free Employee Assistance Program (EAP) for mental and emotional wellbeing.
• You can also avail our Special Education Assistance Scheme to further develop your career.
• … And a lot more!

Role Information: IN
Studio: Lakshya
Location: Asia Pacific, India, Gurugram
Area of Work: Support
Service: Marketing
Employment Type: Full Time
Working Pattern: Full Time (From Studio)