Group Product Manager - Ads

About The Role

We are seeking a strategic and execution-focused Group Product Manager to lead our Ads Platform team. In this role, you will define and drive the vision, roadmap, and go-to-market strategy for our end-to-end advertising platform and tooling, empowering merchants and brands to grow their businesses. This role sits at the intersection of monetization, merchant experience, and ad tech innovation—requiring deep product intuition, business acumen, and operational excellence.

You will lead a cross-functional product group comprising product managers, designers, analysts, and engineers to build scalable tools for self-serve ad creation, bidding, reporting, targeting, and billing. You'll be responsible for growing ad revenue, improving ad performance, and ensuring our merchants have a seamless experience managing campaigns within our ecosystem. You will work closely with commercial, marketing, data science, and engineering leadership to ensure alignment on platform capabilities, monetization strategy, and long-term product scalability.

Previous experience building and scaling ads platforms and merchant tooling is preferred. This is a highly impactful role for someone excited to shape the future of advertising in Indonesia and influence how millions of local merchants grow their business.

What You Will Do

• Define and lead the product vision and roadmap for our internal ads platform, aligning with company-wide growth and monetization goals.
• Build and scale self-serve ad solutions for merchants, including sponsored listings, display ads, targeting tools, and campaign performance reporting.
• Drive ad product strategy and innovation, balancing revenue optimization with user experience and long-term platform sustainability.
• Lead and mentor a team of 5+ product managers, helping them grow while ensuring high-quality execution and strategic alignment across teams.
• Partner closely with sales and merchant teams to understand merchant needs, pain points, and opportunities to grow adoption and spend.
• Represent the ads function in leadership forums, contributing to broader company strategy and collaborating with executive stakeholders.

What You Will Need

• A minimum of 8+ years of experience in product management, ideally in ad tech, marketplaces, or SaaS platforms, with at least 3 years in a leadership role.
• Strong understanding of advertising ecosystems, including CPC/CPM models, real-time bidding, targeting, attribution, and analytics.
• Ability to make the right tradeoff decisions to balance the interests of the food delivery business and consumer experience with merchant ROAS.
• Data-oriented with excellent analytical skills; able to dig into data to discover nuances and define & measure success on every project. Prior experience with experimentation is needed.
• Strong strategic planning and organizational skills
• Excellent written & verbal communication skills focused on improving collaboration, understanding & information exchange across all stakeholders
• Able to work with agile product development teams and identify new ways to help your team be productive. Experience of working with distributed teams is desired

About The Team

Join Gojek's Product Management team, a hub of innovation and collaboration, to revolutionize everyday experiences at scale while embracing a culture that values creativity and meaningful impact. The Ads Platform team focuses on building tools to power Gojek merchants’ growth. We’re building an ads platform used by both GoFood merchants and external brand advertisers.