Growth Marketing Associate

Ziff Davis

| Boston, Massachusetts, United States (Remote) | Full Time | 5 months ago

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Job Summary

Lose It! is seeking a Growth Marketing Associate to join their data-driven team. This role involves designing, executing, and analyzing experiments to increase bookings and improve user acquisition, engagement, and retention. The Associate Growth Product/Project Manager will run analyses on user behavior and campaign performance, identify growth opportunities, and brainstorm creative strategies. Collaboration with Product, Marketing, Design, Customer Care, and Engineering teams is crucial for implementing growth initiatives. The role requires strong project management skills to lead growth projects from concept to completion, ensuring timely delivery and alignment with strategic goals. Additionally, the position involves conducting competitor and industry research, sharing insights, and developing creative marketing concepts and messaging.

Must Have

Analytical mindset, comfortable with data
Experimentation-driven with hypothesis testing
Data curiosity and problem-solving skills
Strong communication for technical/non-technical audiences
Project management and prioritization skills
Attention to detail in data and execution
Creativity in messaging and campaign ideas
Adaptability in a fast-paced environment
Eagerness to learn and grow

Good to Have

Familiarity with analytics and marketing tools (Amplitude, Iterable, Braze)
Experience with A/B testing
Excel proficiency (pivot tables, v-lookups)
Experience in growth/analyst/project management roles
Basic SQL knowledge
Prior mobile app experience
Experience with JSON and basic HTML
Experience developing creative concepts
Experience with affiliate marketing

Perks & Benefits

Work on a product impacting millions of people's health goals
Collaborate with a data-driven, growth-oriented team
Gain hands-on experience in growth strategy and experimentation
Competitive salary and benefits package including medical, dental, vision, life/disability, FSA, 401(k) with match, ESPP, parental leave, family planning support, fitness reimbursement, employee engagement programs, and ERGs.

Job Description

Description

Position at Everyday Health - Consumer

Lose It! is on a mission to change the way people view weight loss. Through the proven approach of calorie counting, Lose It! empowers our members by providing support, motivation, and the tools they need for success on their journey to a healthy weight. We mobilize the world to achieve its health goals by developing best-in-class mobile apps on the iOS and Android platforms.

Our Growth Marketing team thrives on experimentation, data-driven decision-making, and continuous optimization. We’re looking for an Associate Growth Product/Project Manager with strong analytical skills, a touch of creativity, and a passion for building and testing new ideas to accelerate growth.

What You’ll Do:

Experimentation & Optimization: Design, execute, and analyze experiments to increase bookings and improve acquisition, engagement, and retention.
Data-Driven Analysis & Strategy: Run analyses on user behavior, experiment results and campaign performance to generate insights and make informed decisions that drive growth.
Creative Problem-Solving: Identify new growth opportunities, research industry trends and competitors, brainstorm creative ideas, and test different approaches to uncover the most effective strategies.
Cross-Functional Collaboration: Partner with Product, Marketing, Design, Customer Care, and Engineering teams to implement growth initiatives and ensure project success.
Project Management: Lead growth projects from concept to completion, ensuring they are delivered on time, aligned with strategic goals, well-documented, and effectively communicated to stakeholders.
Prioritization & Roadmapping: Assess high-impact opportunities and contribute to the overall growth strategy.
Competitor & Industry Research: Conduct competitive and industry research to identify trends, uncover new opportunities, and develop data-driven growth strategies.
Insights & Reporting: Share experiment results and key learnings with stakeholders, turning insights into actionable plans for continued experimentation and next steps.
Marketing Creative Development: Develop creative concepts and messaging strategies aligned with campaign objectives.

What We’re Looking For:

Analytical Mindset: Comfortable working with data to assess impact, solve problems, and measure success.
Experimentation-Driven: Experienced with hypothesis-driven testing, A/B experiments, and continuous iteration.
Data Curiosity: A keen interest in exploring and questioning data to uncover growth opportunities.
Creative Thinker: Willing to explore innovative approaches and test out-of-the-box ideas while staying grounded in data.
Strong Communication Skills: Able to present complex insights in a clear, concise way to technical and non-technical audiences.
Project Management Skills: Proven ability to manage multiple projects, prioritize effectively, and deliver on time.
Attention to Detail: Ensures quality and accuracy in data, testing, and project execution.
Creativity: Able to develop compelling messaging, innovative campaign ideas, and engaging content that captures audience attention and drives action.
Adaptability: Thrives in a fast-paced, evolving environment with a test-and-learn culture.
Eagerness to Learn and Grow: Enthusiastic about receiving feedback, continuously improving skills, and staying open to new challenges.

Preferred Qualifications:

1-4 years of experience
Familiarity with analytics and marketing tools (e.g., Amplitude, Iterable, Braze)
Experience with A/B testing
Excel Proficiency: Strong ability to analyze and manipulate data using advanced Excel functions (e.g., pivot tables, v-lookups, and complex formulas)
Prior experience in a growth-focused, analyst, or project management role
Basic knowledge of SQL is a plus
Prior experience working at a mobile app is a plus
Experience with JSON and basic HTML is a plus
Work with developing creative concepts is a plus
Experience with affiliate marketing is a plus

Why Join Us?

Work on a product that has helped over 57 million people lose over 149 million pounds - your work every day will make an impact on millions of people reaching their health and wellness goals
Collaborate with a data-driven, growth-oriented team that values continuous learning and creativity
Gain hands-on experience in growth strategy, product experimentation, and user insights
Competitive salary and benefits package

Lose It! is part of the Everyday Health Group (EHG), a division of Ziff Davis, Inc. (NASDAQ: ZD).

About Everyday Health Group

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.

Our Culture and Values

We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.

Life at Everyday Health

At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community. We believe in careers versus jobs and people versus employees. We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.

Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you. Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India.

Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.

Note: The salary compensation for this role is $100,000 to $110,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

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15 Skills Required For This Role

Team Management Cross Functional Growth Strategies Communication Excel Game Texts Cross Functional Collaboration Growth Strategy Alphabeta Testing Html Affiliate Marketing Spark Maven Json Sql